Subhuman Promises to Make You Hate Email Again
Forget inbox zero — how about inbox infinity?
Reinventing things is the lifeblood of Silicon Valley: shopping, space travel, transportation, currency—the list goes on.
But you might not expect email to make that list.
A few months ago, a hot new startup started generating buzz around their mission of disrupting email … and paying you 30 dollars a month for the pleasure? Subhuman’s mission is to fundamentally change our relationship to one of the oldest forms of digital communication.
“People hate email. We took that feeling and ran with it,” Subhuman’s founder, Zack Hooli, told me in an interview. The 19-year old wunderkind summed up his company like this: “Everyone who’s tackled email in the last decade is trying to make people love it again. That’s misdirected. People never loved email. We’re taking email back to its roots and letting people hate it again.”
When I first heard about Subhuman’s mission, I was skeptical. I thought I loved my email. I thought I needed to maintain inbox zero to feel complete.
