Negative Words — Positive Revenue: How To Make Every Click Work
Have you heard about negative words in PPC? Of course you did. Is it still vague for you? Let’s take a look at the case on how Foster.report helps you to keep a finger on the pulse of negative keywords autolisting and provides you a possibility to reach more interested customers that leads to an increased ROI.
Why do negative keywords even matter?
For instance, some customer is seeking for a DIY (do-it-yourself) robot. As a result, we have a bunch of ads but all of them can be easily divided for two groups. The first one fully faces a client’s search query and offers tools, equipment, parts and everything he needs to make a robot by himself. As for the second one, it offers modern, up-to-date, hand-made robots from mechanical enthusiasms. There are a couple of chances that a customer will change his mind and get a more expensive, fully ready-to-action robot, but in fact, he just clicks the link, scrolls through the website and realize there’s nothing he has been looking for. No interest. No conversion. No profit.
How to avoid paying for clicks that brings no profit?
Look through the “ Search queries” report — you simply have to analyze which of these search queries were shown but were not successful. Then you’ll have to add them to the negative keywords list so your ad won’t be displaying anymore when it comes to the search query that doesn’t tied up with your service or product.
You can use an automatic system to save your time (no days-and-nightws with negative keywords lists) and money. Let’s take a look at Foster.report to find out how negative keywords autolisting tool can help and make a list of negative keywords (to make your campaign more effective) in a few clicks.
Does this thing really work?
1. The algorithm receives search queries data from analytics system of Google AdWords/Google Analytics.
2. Once the data has been received, it is being analyzed by numerous options. We are proud of the number of these options at Foster.report. Usually there are several basic criteria:
- number of sessions — more than 10
- bounce rate — more than 90%
- average time of a session — less than 15 secs
It’s highly recommended to leave these sets for search campaigns with at least 1000 clicks a day. To get an exact data, we also recommend you to analyze the list every week as here regularity matters.
3. So it’s obviously easy as A-B-C. Then the system puts together all gathered data.
4. If you’ve allowed the algorithm to make changes, all ineffective search queries will be marked and listed as negative keywords. Just like that. What if there’s no permission for any alterations? Well, you still have a possibility to look through all gathered data and set all required changes to your ad campaign by yourself.
Let’s make it clear — here’s an example of an algorithm of a specific project.
Using negative keywords autolisting tool from Foster.report all inefficient searches in the previous month have been collected and analyzed (they are only 10 % of all search queries). The ones boasted of high bounce rated and low average session duration.
All ineffective search queries were listed to the account as negative keywords and that leaded to an increased revenue per a click and transaction coefficient, and, accordingly, increases total revenue.
Thanks to detailed and clear analytics + negative keywords autolisting as a result we got:
While maintaining the same cost per click we get its yield increase by $ 0.22. In addition, it increases in the coefficient of transactions by 1.36%.
Unfortunately, preparation of the negative keywords list can take hours and days. Fortunately, analyzes with negative keywords autolisting is not just another up-to-date feature, but a profitable investment that saves your tie and money.We launched Foster.report to get exactly what and who you need with your ad campaigns.
Pay attention, there are numerous alterations in setting negative keywords and you can successfully use them to get maximum of your campaigns.
1. If negative keywords and passphrase are equal and the same, the last one will be turned off. So it’s naturally no ads will be shown. Pay attention that Google AdWords always put a warning on the screen so we strongly recommend to look through all messages the systems sends you.
2. Google Adwords doesn’t divide negative keywords for two groups, but let’s do it figuratively. There are two types of negative keywords and we call them external and internal ones. For example, if you’re selling brand-new dolls (the original Barbie) for kids all over the USA, the external negative keywords will be second hand, for rent, repair, collecting dolls, etc. Speaking about internal negative keywords, they will be “buy a doll” o “get a Barbie-doll” because these ads will likely show Barbie dolls that are avaliable all over the world, not only in the USA.
3. Keep in mind you can pick not only negative keywords, but also negative phrases. It’s a nice feature, but you have to remember all ads will be shown if there’s not the whole phrase, but just some of these words.
Summary of the benefits. What will you get with negative keywords autolisting?
First of all, you get a higher CTR without need to pay a higher Cost per Click (CPC). Second, with the help of Foster.repoert, you will gain better knowledge of the keywords that you should weave into your website’s content.
Speaking about Foster.report easy-to-use negative keywords autolisting system, its algorithm update is implemented weekly. As for tariff, it includes demo, standard, professional and enterprise so you can try our service via demo version in a few clicks. Your PPC manager needs no additional skills or training to understand Foster.report service and work with our reports. PPC is one of those up-to-date tools to promote any goods and services. Remember what stands for PPC? Pay Per Click. So don’t hesitate and set your ad campaign with negative keywords autolisting to pay only for profitable clicks.
Don’t forget you can get a free demo just in a click http://www.foster.report/