The Gentrification Of Black Haircare

Fact or Cap?

Tammy Peterside
The official pub for FACE

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Photo by Jessica Felicio on Unsplash

According to the Merriam-Webster dictionary

a process in which a poor area (as of a city) experiences an influx of middle-class or wealthy people who renovate and rebuild homes and businesses and which often results in an increase in property values and the displacement of earlier, usually poorer residents

Picture this, you have lived in your childhood neighbourhood since you can remember. Your rent is about $1200 each month and each family member currently pitches in for rent and utilities. A few months ago, a fancy restaurant opened up 2 blocks from where you live. This is the 5th establishment in a line of coffee shops, high-end retail stores and restaurants that have opened. There has been an influx of people to try these restaurants and shops. Your once seemingly drab neighbourhood is becoming the city's rave and a popular tourist attraction. Your landlord will knock on your door tomorrow. He tells you that your rent is now $3000. If you cannot pay, he will give you a month to move out as he has been getting increased demand for his property. This is gentrification.

It does not stop there, we see gentrification in food as well. In 2010, there was an increase in the demand for quinoa, a protein-packed South American grain. The price of quinoa tripled to around $6-$7 per kilogram…

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