Personal letter — the first book that invited me to the startup world

Draft 0.1

I was in Silicon Valley, probably around 2002 [check this] and paying probably a random visit to the Borders Palo Alto bookstore. I found myself in the area related to entrepreneurship and one book called my attention, Angel Investing.

It’s important to say that I wasn’t a reader. I was more like a writer but only confined in the world of software of my own ramblings related to user interface. It took me decades to leave that bubble but there I was, sort of passing through those weird pages and being softly bombarded by the organization of research articles explaining investing in startups.

It’s difficult to tell, in retrospect, if any inflection point was going on in my mind. I would now think that somewhat was like receiving a sort of a tip: The world is not what you know, startups are not what you know. I purchased it but didn’t read.

It took me about 10 years to open it to finally read. And when I did it was confirmed — A whole new world related to a system of management trying to explain the startup and innovation process. The book does not talk about the entrepreneur much but it seems to be all around it. It’s a bit in the perspective of other protagonists and systems that are critical to entrepreneurs. That is probably the real inflection point that this book seeded in me — there is a whole critical world, related to risk, to fit not exactly in the market (although that is critically important) but related to the world of systems, the world of people, that are there too, right there, representing a membrane that signals and accepts an entrepreneur to break her bubble into a market.