Founder Gym Expands to Help More Underrepresented Founders Create Wealth

Mandela SH Dixon
FounderGym
Published in
6 min readJun 11, 2020

Today, we are making a big announcement that gets at the core of our mission:

Founder Gym uses entrepreneurship to shift wealth into the hands of underrepresented founders and the communities they serve.

But first, I want to share how we arrived at this point and why it’s so important.

When I launched Founder Gym in 2018, it was with the intention to ensure more underrepresented founders had the chance to participate in the wealth-creation vehicle that is tech entrepreneurship. This vehicle has been perfected by White men, who have become its #1 benefactors:

Here’s how White men create wealth for themselves using tech:

White male investors fund White male founders who then use that capital to hire their friends, other White men.

When the venture-backed company has an exit (sells or becomes a publicly traded company) those three groups of people — investor, founder, and employee — all benefit financially. They then take the proceeds of that win and invest it into other White male founders. The cycle continues and the wealth gap between this group and those who are underrepresented in tech (e.g. Black, Latinx, women) grows larger and larger.

Founder Gym exists to disrupt the monopoly on wealth.

In 2018, Founder Gym launched its first cohort, training underrepresented founders on how to raise capital to scale their startup. Hundreds of founders from around the world applied, but only 26 were selected. Since then, Founder Gym has grown over 1592% and transformed into a global movement.

Founder Gym has made a massive impact in its first two years.

Until now, Founder Gym has been laser-focused on becoming the best in the world at one thing: teaching underrepresented founders how to raise capital to scale their tech startups and get one step closer to creating generational wealth. But that has only been step one of our game plan.

The next phase of Founder Gym is to help underrepresented founders become recession-proof.

There are many ways to finance a business and there are many ways to monetize a business. Most underrepresented founders do not have personal networks that afford them role models who can show them how using a business to create wealth works. As such, underrepresented founders are not equipped with the knowledge about how to create multiple streams of revenue, nor do they believe that generating millions of dollars is a realistic goal they can achieve. Knowing all of your options to finance a business and mastering different monetization strategies is key to not just surviving as a business, but creating jobs and accumulating wealth.

We have created a new solution that can help: The FG Money Magnet Program.

The FG Money Magnet Program is a six-week, self-paced online program that helps entrepreneurs of all walks of business (e.g. influencers, side-hustlers, small business owners, startup founders, non-profit leaders) generate money in multiple ways.

We have already tested the FG Money Magnet Program with 70 founders across 25 states and 5 countries. (Fun Fact: 13% of these program participants have also graduated from Founder Gym’s flagship program: The FG Fundraising Cohort).

Here is what some of the founders participating in the FG Money Magnet Program have to say:

“When I discovered Founder Gym, I found my community — like-minded folks, driven to work hard, support one another, and change the world. The FG Money Magnet Program is a natural extension of that community. The content resonates, acknowledges the lived experiences of the underrepresented folks it serves and provides practical, hard-hitting, weekly activities to better understand your relationship with money so you can control your financial future. I will never look at money as being out of my control again.”

~ Kristina F. in Toronto, Canada

“The FG Money Magnet Program helped me discover a ‘different me’ by identifying generational bad habits, taking more accountability, and realizing that I am the only one that can make these changes. This has been an eye-opening and soul searching experience that I am grateful for because it is now allowing me to be better in both personal and business matters and be a Money Magnet!”

~ Michelle G. in Las Vegas, NV

“As a young professional transitioning from education to entrepreneurship, the FG Money Magnet Program gives me the opportunity to tune into a well-organized and thoughtful discussion around what it means to be an entrepreneur. Topics during these discussions vary from personal branding, fundraising/money mapping, creating an online presence, networking, and so much more! This time is invaluable to me and well spent by scooping up all the ‘gems’ experts share with program participants.”

~ Anthony H. from Chicago, IL

“The FG Money Magnet Program transformed me from a passenger to the driver of my financial health. Before the program, I was not confident about my ability to create the financial growth and freedom that I had in my visions.This program helped reveal the generational traumas, resistances, and mindsets which have undermined my past relationship with money. I was then able to internalize the deep connection between financial intelligence and the success of any business I create.”

~ Anthony W. from Portland OR

The FG Money Magnet Program is now available to everyone.

[NOTE: The following Master Class date has been updated since the original publication of this article]. On Tuesday, July 14, 2020 at 5pm PST / 8pm EST, I am hosting a live Founder Gym Master Class that will walk you through my personal journey to create wealth, highlight my best advice for how you can start improving your relationship with money, and show you how you can join our new FG Money Magnet Program.

Learn more here, and register below.

If we come together and if we work together, we will disrupt the monopoly on wealth, and tech will look more like this:

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Mandela SH Dixon
FounderGym

CEO of Founder Gym | Bringing Silicon Valley to the streets since 2011