Clients Not Lining Up? Don’t Let it Destroy Your Confidence
For founders of businesses and organizations, looking for clients or customers can be like looking for the pot of gold at the end of a rainbow.
Many are seeking their first client or customer, and many are trying to ensure that they have a few — or at least one — in line.
But sometimes, it seems like they just can’t be found. And even if you think you might have one, they can suddenly disappear.
If you’re in this situation, it’s important to not interpret it wrongly.
It’s not just you.
It’s a pretty common problem.
You are not alone.
So, if you offer writing, website design, graphic design, grant writing or some other service and don’t have a client or customer right now, don’t let it ruin your confidence in your abilities.
Not having a client or customer at the moment says little (maybe nothing) about how good you are at what you do.
“But,” you object, “doesn’t not having a client or customer mean that my skills are not good enough — that I suck?”
No, not at all.
The truth is that unless your specialty is lead generation and client acquisition, your not having a client or customer likely has no relation whatsoever to your skill level or competence.
That’s because generating leads and acquiring clients or customers requires a different kind of knowledge, skill and talent.
That’s why it can be a problem if you’re a solopreneur and are trying to do your own lead generation and acquisition.
The truth is that you can’t be expected to be a pro at everything.
Because solopreneurs tend to do everything, or nearly everything, in their businesses, these are new skills they need to learn, and it can take time to do so.
If you’re a solopreneur or entrepreneur, you need to cut yourself a little slack if you’re doing your own lead generation and acquisition. In time, you may become great at it. Meanwhile, you shouldn’t let a weakness in this area convince you that your core — and unrelated — abilities are below par.
It’s essential to separate the two in your mind.
Then, either give yourself time to become better at lead generation and acquisition, or consider hiring, contracting with, or partnering with someone who has those skills. If you do so, in time, you might very well see people and companies lining up for your services.
And you might realize that you’re better than you think at your core service — maybe even much better.
So, when you don’t have clients or customers, don’t let it destroy your self-confidence.
Instead, let it destroy your complacency.
Since clients and customers are the bread and butter of a business, you must make getting them a priority.
You must learn how to get them yourself or find someone else to get them for you.
If you want to succeed, there is no other option.
— -
Note: My upcoming series on acquiring leads, clients and customers will showcase several strategies that can help you. Be sure to read it for many useful tips. Then, start implementing the methods you think will work for you as soon as possible. Make it your top priority.
— -
I mostly write to help founders of businesses and organizations succeed.
If you decide to start a business or have already done so, be sure to subscribe to Founders 411X website, Founders 411X News (Medium) and/or Founders 411X News (Substack) for FREE information, tips, advice and encouragement.
