If I Start a Business, Where Will I Get My First Customers or Clients?
Hint: They Might Be Closer Than You Think
“Where can I find my first customers or clients?” is a common question for many new business founders.
Searching for these gooses (or geese?) that lay golden eggs can make a founder feel like Elmer Fudd hunting wabbits. It can seem like an endless — and always unsuccessful — pursuit.
If you go on X, you’ll find that the greatest problem for countless founders is just this — getting leads and closing them.
So, What’s the Problem?
Think about it.
If you don’t have a history of trust or testimonials for your business, it’ll be difficult to get strangers to buy anything from you online or to trust you with doing their projects if you’re a service provider, such as a ghostwriter, graphic designer, grant writer, web designer or copywriter.
Would you easily fork out your hard-earned money to someone you have no reason to trust?
As a result, new business founders often end up turning to the people they know best to purchase their products or services: family members, friends, and people they’ve worked with. In addition, these people might refer them to their connections.
