Mastering the Art of Sales: Proven Strategies from 20+ Successful Entrepreneurs
In the world of entrepreneurship, the ability to generate sales and boost revenue is a critical determinant of success. But how do the most successful entrepreneurs achieve this? What are their secret strategies? To answer these questions, we reached out to over 20 successful entrepreneurs and business owners, each of whom has demonstrated an exceptional ability to drive sales and increase revenue in their respective businesses.
The central question we posed was: “What are the most effective techniques that successful entrepreneurs have used to rapidly increase sales and revenue, and how can others apply these strategies to achieve comparable results?” Their insightful responses, brimming with practical advice and innovative strategies, have been compiled into this single, comprehensive article.
Join us as we delve into the minds of these outrageously successful entrepreneurs, uncovering their effective techniques for increasing sales and boosting revenue. Whether you’re a budding entrepreneur or an established business owner, the wisdom shared in this article could be the catalyst you need to take your business to new heights.
Iu Ayala
Title: CEO and Founder
Company: Gradient Insight
Linkedin: https://www.linkedin.com/in/iu-ayala-portella/
One of the most effective techniques that successful entrepreneurs have employed is to leverage the power of data analytics. By analyzing customer data and understanding their preferences and behavior patterns, businesses can tailor their marketing efforts to target specific groups of customers and increase their conversion rates. This can include personalized promotions, targeted advertising campaigns, and customized product recommendations.
Another technique that has proven successful is to focus on customer satisfaction and loyalty. By building strong relationships with customers and providing exceptional service, businesses can increase customer retention and generate more repeat business. This can be achieved through strategies such as offering loyalty rewards programs, providing excellent customer support, and actively seeking feedback and incorporating it into product development.
Additionally, successful entrepreneurs have often taken a proactive approach to sales by constantly looking for new opportunities to expand their customer base. This can include identifying untapped markets, partnering with complementary businesses, and actively seeking out new customers through targeted marketing efforts.
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Jeremy Nitta
Title: CEO of Trading Funder
Company: Trading Funder
Linkedin: https://www.linkedin.com/in/jeremy-nitta-2901a94b/
One effective technique that successful entrepreneurs have used to increase sales is to focus on their target audience and understand their needs and preferences. By identifying your ideal customer and tailoring your products or services to meet their specific needs, you can increase the likelihood of converting leads into paying customers.
Another technique that has been successful for many entrepreneurs is to establish strong relationships with customers through excellent customer service. By going above and beyond to ensure customer satisfaction, you can build trust and loyalty, leading to repeat business and positive word-of-mouth referrals.
Many successful entrepreneurs have found that implementing marketing strategies, such as social media marketing, email marketing, and content marketing, can significantly increase sales and revenue. By utilizing these tools effectively, you can reach a wider audience and increase brand awareness, leading to increased sales and revenue.
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Jeremy Nitta
Title: CEO of Trading Funder
Company: Trading Funder
Linkedin: https://www.linkedin.com/in/jeremy-nitta-2901a94b/
One effective technique that successful entrepreneurs have used to increase sales is to focus on their target audience and understand their needs and preferences. By identifying your ideal customer and tailoring your products or services to meet their specific needs, you can increase the likelihood of converting leads into paying customers.
Another technique that has been successful for many entrepreneurs is to establish strong relationships with customers through excellent customer service. By going above and beyond to ensure customer satisfaction, you can build trust and loyalty, leading to repeat business and positive word-of-mouth referrals.
Many successful entrepreneurs have found that implementing marketing strategies, such as social media marketing, email marketing, and content marketing, can significantly increase sales and revenue. By utilizing these tools effectively, you can reach a wider audience and increase brand awareness, leading to increased sales and revenue.
To increase sales and boost revenue quickly, it is important to focus on your target audience, establish strong customer relationships, and implement effective marketing strategies. By combining these techniques and continuously analyzing and improving your approach, you can achieve significant growth and success in your business.
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Abdul Golden
Title: Founder
Company: Fix My Sleep
Linkedin: https://www.linkedin.com/in/abdulogolden/
Paid aids tend to be the best way to rapidly increase sales, closely followed by a great influence on marketing, followed again by great earned media.
The best ways to boost revenue from existing customers are to use upsells and downsells during the purchase process and be great at your email marketing. Email marketing should be 20–30% of your total revenue.
People tend to forget about SEO because its slow and tedious, but if you have a good foundation of good SEO, it can provide a steady source of “free” revenue for years
These strategies are not hard to implement. There are plenty of FREE resources that produce guidance on how to do so. There are also thousands of digital courses, but most are crap. There are a couple of good ones however so chose wisely.
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Jonathan Lubic
Title: Co-Founder/President
Company: Distinction Agency
Linkedin: https://www.linkedin.com/in/jonathanlubic/
Here are 3 quick tips:
1. Develop a Unique Selling Proposition (USP): A USP is what sets your product or service apart from the competition. It’s a clear and compelling statement that explains what you offer, why it’s different, and why customers should choose you. Creating a USP can help you stand out in a crowded market and attract more customers.
2. Leverage social media marketing: Social media platforms like Facebook, Instagram, Twitter, and LinkedIn can be powerful tools for reaching new customers and promoting your products or services. By creating engaging content, leveraging influencer partnerships, and running targeted ads, you can quickly build your brand and increase sales.
3. Create a sense of urgency: Creating a sense of urgency can be an effective way to increase sales quickly. Offering limited-time promotions, creating a sense of scarcity around your products or services, or leveraging FOMO (fear of missing out) can all help drive sales and boost revenue.
Implementing these strategies can help you increase sales and boost revenue, but it’s important to remember that success in entrepreneurship requires hard work, persistence, and a willingness to learn and adapt.
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Michael Levin
Title: CEO
Company: Michael Levin Writing Co, Inc.
Linkedin: https://www.linkedin.com/in/thebestearningauthor/
Jack Nicholson says, “Longevity equals lovability.” Keep on doing the same thing, stay in touch with past clients and referral sources, and never, ever quit because you aren’t growing fast enough. Some companies grow faster than their management can handle and then they implode, destroying the founder’s reputation and finances. Be patient. Develop a reputation for doing great work. It will take time, but eventually you will get 90 to 100 percent of your business from referrals who will be happy to pay you for your expertise and experience. Never, ever, ever, quit!
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Stacy Wood
Title: Founder, Certified Coach
Company: Through the Woods Consulting
Linkedin: https://www.linkedin.com/in/stacy-best-wood-ttw/
Understand that there are no shortcuts! You must do 3 things to succeed:
1- Engage with people.
If you want to grow your business, you must sell your service/content/product. Especially when you are starting up, networking is everything! Get to know as many people as you can who might be potential customers or know potential customers. Don’t be selfish in your networking; be willing to listen to and help others knowing that you may not get a “pay-off” from every person you meet. Learning to be a great salesperson is critical to your success: 1- Be authentic. 2- Engage with others. 3- Offer support. 4- Listen to your customer/potential customer. 5- Make it about the client.
2- Start before you are ready.
Your idea might not be perfect but get going. Put it out there and fail forward by improving it or working out the details as you encounter them. Anyone can hide behind their desk and create a protype/idea/program. You can only find success if you take a leap of faith and put it out to the world.
3- Put in the time.
Work smart but work long hours to achieve your goals. Again, there are no short cuts for lasting impact.
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Mike Simmons
Title: Founder
Company: Catalyst Sale
Linkedin: https://www.linkedin.com/in/mikesimmons/
If you want to increase sales, and grow revenue — start first with your customer. What do they care about? What problem(s) are they looking to solve? Why is it important for them to solve this “thing”?
Know the what & the why, and then create the experience that makes the how simple.
Net/Net — if we ask more questions, listen, and design for success — we will accelerate speed to impact for our customers, and our businesses will grow.
Think about it from the perspective of the decision they are making.
– What problem do I need to solve now?
– Why is it critical that I solve it?
– How do I know it will work?
– What will it cost?
Answer these questions — from their perspective, and you will be on the path to growth.
Many entrepreneurs attempt to answer the questions from their perspective. You are not buying from yourself. Your customers are.
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Frank DeBlasi
Title: Cofounder
Company: Hoopla Doopla, Inc.
Linkedin: https://www.linkedin.com/in/frankdeblasi
Over the last thirteen years, our company has implemented different techniques at different stages of our growth to boost sales and revenue. Back in 2013, we implemented a referral program for our existing customers, which allows them to earn a residual income for driving new customers to us. In recent years, with the increase in influencer popularity, we have been partnering with ones that create content for audiences that reflect our potential customer base, which is online shoppers. Our company runs on affiliate partnerships. Almost any company at any stage can benefit from having an affiliate program to boost sales and revenue. Once a program is established, partnering with the right affiliates is the key to its success.
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Nandini Shenoy
Title: CEO
Company: Pinkvilla
Linkedin: https://www.linkedin.com/company/pinkvilla/mycompany/
“Ensuring that your company becomes stronger with every sale should be the prioritized task of an entrepreneur.” Here are a few strategies that successful entrepreneurs abide by:
Keep your spirits up if a sale doesn’t go as planned; it might be the beginning of a long-lasting, prosperous partnership.
Consider establishing a sales approach that places a strong emphasis on sincere communication with people.
If you want to succeed in sales, you must master the art of listening.
Never skip out on customer service.
If executed well, storytelling can be an effective sales tactic.
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Hanna Olivas
Title: CEO and Founder
Company: She Rises Studios
Linkedin: @sherisesstudios
There is no one-size-fits-all answer to this question as every business is unique and requires a tailored approach. However, here are some general techniques that successful entrepreneurs have employed to rapidly increase sales and boost revenue: Identify and target your ideal customers. Successful entrepreneurs know who their ideal customers are and tailor there marketing and sales efforts to reach this group. They use data analytics and market research to understand their customers’ needs, preferences, and behavior, and then create targeted marketing campaigns to reach them. Offer exceptional customer service. Successful entrepreneurs understand that providing exceptional customer service is critical to retaining customers and increasing sales. They invest in training their staff to provide outstanding customer service, and they actively solicit feedback from customers to continuously improve their service. Develop a strong brand identity. Successful entrepreneurs develop a strong brand identity that resonates with their target customers. They invest in branding efforts such as creating a memorable logo, tagline, and visual identity and they consistently communicate their brand message across all marketing channels. Leverage your social media. Successful entrepreneurs use social media to connect with customers, build relationships and drive sales. They create engaging content that resonates with their target advertising to reach new customers. Offer value-added services. Successful entrepreneurs differentiate themselves from their competitors by offering value-added services such as free shipping, extended warranties, or loyalty programs. These services can help attract new customers and retain existing ones. Continuously innovate,. Successful entrepreneurs are always looking for new ways to improve their products or services that meet their customers’ evolving needs. They invest in research and development to stay ahead of the competition and maintain their competitive advantage. To implement these strategies, entrepreneurs should begin by conducting a thorough analysis of their business, target market, and competitors. they should then evelop a comprehensive sales and marketing plan that incorporates the techniques listed above, and regularly measure their progress and adjust their strategies as needed. Consistency and persistence are key, as it takes time and effort to see results.
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Raine Mahdi
Title: Founder
Company: Zipfox
You can grow revenue by increasing your customer-base, increasing your average order value, increasing the lifetime value of each customer (retention), or ideally, all the above.
Increasing your customer base is typically the result of marketing efforts, which should match the product or service you’re selling. If you’re selling clothes, get them on the backs of influential people through influencer marketing, run digital ads on social media showcasing your catchiest products, and work to build up an interesting collection of content on your social media accounts. If you’re selling a localized service, you could run geotargeted ads, collaborate on content with other local figures who have relevant audiences online, or simply pound the pavement attending networking events or even handing out flyers. Running promotions is also a great way to get new customers to try your product or service. When they do, you need to make sure they’re so impressed that they keep coming back, even at the standard price. If you’re struggling to grow your customer base because there is a lack of demand for your product, you either need to figure out how to fix that, or add products / services to your offering that appeal to a wider audience.
Increasing your average order value can be achieved by either raising prices, or offering add-on products and services. If you sell baseball gloves, suggest a bottle of leather conditioning oil at checkout. If you sell cleaning services, offer a premium deep cleaning service or floor sealant service at check out.
Increasing the average lifetime value of your customers often happens when you implement the above strategies, but can also be achieved by great customer service. As they say, it’s cheaper to keep the customers you already have than to attract new ones. Keep that in mind next time you’ve shipped your product late to a long standing customer and decide what it’s worth to keep them happy. Another great strategy is to offer a subscription. Anytime you can get your customer to agree to recurring payments, or commit to your product for longer periods in advance, customer retention will go through the roof.
The most important part of boosting revenue comes before all of this. It’s the testing that you do to both optimize your customer acquisition cost, and validate product/market fit. This should be done using small-scale (low cost) methods, which may vary by the type of product or service. Once you’re confident that you’ve found a fit between your offering and your customer base, and the acquisition strategy allows you to clear a profit, it’s time to turn up the volume.
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Matthew Meadows
Title: CEO and Co-Founder
Company: WorkStory
Linkedin: https://www.linkedin.com/in/meadowsm/
The fastest ways to boost sales are typically more expensive. This includes taking advantage of different channels like pay-per-click advertising, paid ads on social media platforms, or even paid placements in communities or with content publishers. The question you want to ask/answer is…”Where does my target customer engage most?” Based on that, you’ll know where it makes the most sense to spend your time, money, and efforts.
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Sneha Saigal
Title: Cofounder and CEO
Company: Geeks and Experts
Linkedin: https://www.linkedin.com/in/snehasaigal/
User-generated content is a great way especially for bootstrapped founders to leverage useres and get social proof in the form of testimonials to boost sales. At my startup, Geeks and Experts, we included user content such as guest blogs and added social proof from our users on the homepage of our website and we noticed a higher conversion in bookings.
Organic traffic to our website increased month on month. The power of user-generated content is three-fold:
1) Adds credibility to your product and builds trust with users
2) Allows you to access larger audiences organically via your users
3) Opens more acquisition channels such as affiliate marketing from users
I launched Geeks and Experts as a curated and inclusive platform for subject matter experts, solopreneurs, and niche domain specialists to share their knowledge over 1–1 calls. We want to help working professionals hedge their risks by giving them access to experts to ship, scale, or sell their side gigs successfully and stay afloat in these uncertain times.
If you are looking to boost revenue or sales for your business consider adding validation that builds trust to your home page. You can also create high quality content in the form of blog posts to share on social media channels and by inviting domain authorities as guests on these blog posts you once again stay top of mind of users and build credibility.
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Mike Lindamood
Title: Founder
Company: Lamood Big Hats & WalletGear
Linkedin: N/A
As a successful ecommerce founder of two stores I can provide some insight on what to do for some sales boosting ideas. To boost sales in your ecommerce store, start by putting your customers first. Focus on their needs and wants, and provide exceptional customer service to build loyalty and trust. You can also use social media and email marketing to stay in touch with customers and keep them engaged with your brand. Offer special promotions and discounts to incentivize customers to make a purchase, and use data analytics to understand which strategies are most effective. In addition, invest in high-quality product images and descriptions to showcase your products and make them stand out from the competition. Lastly, it’s important to continuously test and optimize your website design and user experience to improve conversion rates and make it easier for customers to find what they’re looking for. By implementing these tactics, you can drive more sales and grow your ecommerce business.
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Marina Penate
Title: Founder
Company: Sound Therapy Wellness
Linkedin: https://www.linkedin.com/company/soundtherapywellness/
Create and design something no one else has tapped into yet. Make it the highest quality, unique and try to be the first in the marketplace.
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Bryan Clayton
Title: CEO
Company: GreenPal
Linkedin: https://www.linkedin.com/in/bryan-clayton-a96b33214
Local Facebook groups are the most underutilized method of getting new customers at the local level I’ve ever seen.
This is the best way I’ve seen freelancers on our platform get more lawn care customers for free.
No matter your niche or vertical there is a FB groupthat you can participate in to contribute to the discussion, answer questions, and develop a presence to refer people to your business, often times when they are looking for exactly what you offer.
We have found this tactic to be very effective for our marketplace. We monitor local groups and neighborhoods’ groups , and when anyone is asking for a recommendation on a lawn care service, we kindly let them know about the GreenPal community. We track the success and 60% of the time we make a recommendation, they signup for our service
This tactic can work for almost any business in any niche.
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Ryan Carroll
Title: CEO / Founder
Company: Wealth Assistants
Linkedin: https://www.linkedin.com/in/ryan-carroll-532858238/
The best decision I’ve made so far to rapidly increase sales and boost revenue has been in hiring a team, hiring the right people for that team, and providing high level sales incentives. I really took the time to make sure that the people we hired fit the roles we were looking for and truly wanted to work for a startup like Wealth Assistants. I used to be a solopreneur, maybe with a few VA’s helping me out here and there. But my goal with this business is different; I wanted to build an incredible team that could run a company of this size, because you ultimately can’t run a business like this on your own.
To implement, first think about your goals and what resources you’ll need to accomplish to reach the next level. Then, find people who can help drive that vision forward and assist you with hiring and implementing. Networking and tapping your existing network can help with this. Third, be generous with your incentives.
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Vladislav Podolyako
Title: CEO
Company: Folderly
Linkedin: https://www.linkedin.com/in/chiefdata/
Email deliverability is crucial to businesses because emails remain the most potent and the fastest communication channel in business today. Our AI-SaaS platform ensures proper deliverability of emails in the business email inboxes by filtering out spam material and preventing them from clogging the network. As a result, businesses have prompt access to critical business emails, enabling them to take prompt action and improve their business proposition. Thus, it helps convert business leads into deals and boosts revenue.
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James Smith
Title: Co-founder
Company: Inyouths
Linkedin:
I’ve worked hard for the past 7 years to bring a profitable and sustainable business model to life. We have achieved success through pioneering new technology and staying agile.
Sales boosting strategies, key partnerships, and tremendous hard work have shaped my journey as an entrepreneur.
Here are some of the strategies that I have implemented to increase our revenue:
Pioneered a new technology and partnered with manufacturers to bring it to life
Developed an efficient supply-chain model to ensure the timely delivery of products
Utilized digital marketing tactics such as SEO, social media campaigns, and content marketing
Used customer feedback loops and analytics data to understand customer needs and preferences
Boosting sales and staying agile is a key focuses for me.
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Ricky Allen
Title: Marketing Director
Company: Ever Wallpaper
Linkedin: NA
I have extensive experience in marketing with a strong track record of success. Here are some of sales-boosting strategies that I have implemented to increase sales for Ever Wallpaper:
1. Developed an effective marketing plan that includes content marketing, SEO, email campaigns, and social media advertising.
2. Implemented innovative PR strategies to reach new target audiences and increase brand awareness.
3. Created a data-driven website design and user experience to improve conversions.
4. Developed a cross-functional team approach to ensure the success of marketing campaigns.
5. Leveraged A/B testing and other analytics tools to measure campaign performance and optimize for better results.
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Jeff Mains
Title: CEO
Company: Champion Leadership Group LLC
Linkedin: https://www.linkedin.com/in/jeffkmains/
After working in the business sector for a while, I am able to say that those who have been most successful have used the strategy of focusing on developing and delivering excellent value to their consumers in order to increase sales and enhance revenue swiftly.
This involves figuring out what issues and desires clients have and then creating solutions that really help them. Having consumers who are willing to shell out money for the solutions that you provide requires you to have a pricing plan that is aligned with that value.
Successful business owners often ask for customer feedback and utilize it to enhance the products and services they provide. To be successful, businesses must be adaptable and responsive to the ever-evolving demands of their consumer base.
In the end, business owners may achieve long-term success and client loyalty by focusing on creating value and meeting customers’ needs.
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Jehanzaib Ahmed
Title: Co-Founder/ Marketing Director
Company: Toolify.ai
Linkedin: https://www.linkedin.com/in/jehanzaibahmed11/
Offer a product/service demo. Demonstrating a product or service to consumers interested in your business is essential. That’s because the customer is more likely to complete the purchase by demonstrating the functionality and benefits of the item you’re selling. In addition, the product demo also serves as social proof. That basically guarantees that the product is what it promises to be.
There are some specific advantages that make product demos an essential tool for sales growth. The most obvious benefit of doing an effective demo is the ability to provide proof of your own claims. That’s because your company’s website can say whatever it wants. It can list product features, share screenshots, and feature customer testimonials, all of which are helpful. Despite that, most people will not make a purchase until they are absolutely sure that the product they are planning to buy can do what the company that makes it says it can, especially at higher prices. That’s why, I believe, a demo is important, because it helps customers select your product/solution.
While it’s important to highlight what your product does, you also need to get people excited about what you’re selling. So, a proper product demo will give you that opportunity. Focusing on the tangible benefits of a product, rather than simply listing its features, is the best way to build excitement and anticipation for everything you sell.
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Kent Boll
Title: President
Company: Service Today!
Linkedin: https://www.linkedin.com/in/kent-boll-9741a129
As the owner of an HVAC company, I’m always looking for effective ways to increase revenue and profitability. In my view, one of the most effective sales techniques that businesses can use to achieve these goals is upselling and cross-selling. Upselling involves selling higher-priced versions of the same product, while cross-selling involves selling additional products or services that complement the primary purchase. By implementing these techniques, businesses can increase their average order value, enhance customer satisfaction, and build long-term customer loyalty. In the HVAC industry specifically, upselling and cross-selling can be particularly effective when selling energy-efficient units, air quality solutions, and maintenance services.
To effectively upsell and cross-sell, businesses should:
-Understand customers’ needs and preferences so that they can offer relevant products or services that meet their needs.
-Emphasize the benefits of the upsell or cross-sell, such as increased efficiency, improved performance, or better air quality, to persuade customers to make the additional purchase.
-Offer a deal or discount on the upsell or cross-sell to make it more attractive to customers and increase the likelihood of a purchase.
-Train staff to suggest upsells and cross-sells in a professional and non-pushy way.
Overall, upselling and cross-selling are effective techniques for increasing revenue and profitability, and businesses should consider incorporating them into their sales strategies.
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Hamdan Abdullah Hamed
Title: Co-founder
Company: Poweryourcurls
Linkedin: https://twitter.com/Hamdan_abdulla1
As the co owner of Poweryourcurls.com, I would love to share the story of our success and the effective techniques that have helped us rapidly increase sales and boost revenue. Our platform is dedicated to providing natural hair care solutions for people of all hair types, and we are committed to providing the best possible experience for our customers.
When we first launched Poweryourcurls.com, we had a clear vision of what we wanted to achieve. We wanted to create a platform that would be a one-stop-shop for people looking for natural hair care products and solutions. To achieve this goal, we focused on providing high-quality products that were both effective and affordable.
One of the key techniques we used to rapidly increase sales was to focus on building our brand. We invested heavily in marketing and advertising to get our message out to as many people as possible. This included running social media campaigns, search engine marketing, and influencer marketing. By doing so, we were able to increase our visibility and attract more customers to our platform.
Another technique that helped us boost revenue was to focus on the customer experience. We made sure that every customer who visited our website had a positive experience. We did this by offering personalized recommendations, providing detailed product information, and making the checkout process as smooth as possible. By doing so, we were able to build trust with our customers and encourage them to make repeat purchases.
Finally, we also focused on expanding our product offerings. We regularly add new products to our platform, including products from popular brands as well as our own branded products. By doing so, we were able to attract more customers and provide them with a wider range of options to choose from.
In summary the most effective techniques we have used to rapidly increase sales and boost revenue were
Focusing on building our brand through marketing and advertising
Providing a positive customer experience
Expanding our product offerings
As a business owner, I believe that these techniques can be applied to any business to achieve similar results. By focusing on building your brand, providing a positive customer experience, and expanding your product offerings, you can attract more customers, build trust, and ultimately boost revenue.
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Randi Levin
Title: Transitional Life Strategist
Company: Randi Levin Coaching
Linkedin: https://www.linkedin.com/in/randiclevin/
Be conversational and memorable. This is the easiest strategy to miss when building sales and it is your most enduring. Most entrepreneurs go right for the sale. and fail. An “I have this, buy it please” strategy is rarely effective. Stop thinking of the end game, and get steady in the current experience. Taking a genuine interest in people whether you get their business or not, is a networking and relationship building skillset that is essential post pandemic. People need support, they feel alone, things are shifting in all areas of business, and there is a lot of burn out in the founder space. Becoming a part of the conversation on what is next for them builds a foundation of trust and understanding.
What does your expertise offer to them? Lead with sharing that organically and conversationally, peppered into a coffee meeting, addressed in your newsletter, spoken about in a catch up at a networking event. What makes you unique is what makes you desirable to a client, so stop trying to fit in and lean into what differentiates you or your methodology. Offer small glimpses of your offerings for free. When done consistently and with the right next potential client, they will circle back to you because you are memorable and have taken the time to understand them. Rinse and repeat. Each potential client will take time for you to establish a relationship with, but over time, leading with a strong mindset regarding what sets you apart will enable a steady flow of sales and referrals in your pipeline and a lasting connection with your network.
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Joshua Host
Title: Founder
Company: Thrivelab
Linkedin: https://www.linkedin.com/in/joshuahost/
Find a unique selling point differentiating your business from the competition and push it in your marketing efforts to boost sales. For example, are you the only insurance agency in the area offering in-person consultations? Some insurance customers may feel more trusting about an in-person meeting. Find your competitive edge and capitalize on it.
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Gauri Manglik
Title: CEO and Co-Founder
Company: Instrumentl
Linkedin: https://www.linkedin.com/in/gaurimanglik/
The best sales-boosting strategy I’d recommend to new entrepreneurs is to start with what you know, and then branch out.
This is a strategy that I’ve used in my own businesses, and it’s never failed me. It works like this: you have a product or service that you want to sell, but you’re not sure who will buy it. So you start by selling it to people who already know you — your friends and family — and figure out what they like about your offering. Then, based on that feedback, you can start targeting other groups of people who might be interested in your product or service.
This method is great because it allows you to create a marketing plan based on facts instead of intuition or guesses. You’ll know exactly where your customers are located, how much they’re willing to spend, and what they want from your product/service before you ever invest any time into selling it.
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Tom Snyder
Title: Founder & Managing Partner
Company: Funnel Clarity
Linkedin: https://www.linkedin.com/in/snydertom/
The most effective thing you can do to increase sales is to embrace prospecting. Prospecting is one of the most ignored parts of the sales cycle for most Account Executives because they don’t like doing it. People seldom get reliable and consistent results from prospecting so it’s no surprise that most sellers avoid it. However, prospecting is a skill and like any skill it can be taught. To increase sales, sales teams have to constantly add new opportunities to the sales funnel. Sales teams shouldn’t rely on marketing to get all their leads. If the goal is a rapid increase in sales, all sellers have to embrace prospecting.
At Funnel Clarity, we train and consult hundreds of teams on prospecting and what we have found is that once people learn how to be good at prospecting, they don’t mind making it part of their daily activities. It’s a matter of proper training to give the sales people the skills they need to successfully prospect for new business. Ensuring a consistent pipeline of new opportunities is the first step to rapid revenue growth.
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