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How To Create Awesome Investor Updates In 15 Minutes Or Less


This post will show you how to create an awesome Company Update template within Foundersuite in under 15 minutes. You can then use (and re-use) the template for Investor Updates, Advisory Board Updates, and other cohorts that you want to keep informed of your startup’s progress.

STEP 1: String Together A Few Bullets

Login to Foundersuite, navigate to the “Investor Update” tool, and just start writing. Scratch out a few simple lines about what’s going on with your startup. It doesn’t need to be a literary masterpiece, and shorter is almost always better.

I suggest you begin by writing a brief “Company Summary” followed by “Key Wins.” If you’re sending this to prospective investors, keep it focused on positive developments and your progress (click here for an example).

If you’re sending this to folks who have already written you a check, then add “Challenges” and “How You Can Help” sections. If you have time later, you can add more, but let’s get a first draft done.

Remember: bullet points are your friends!

Time Check: 3 bullets in each section x 1 minute per bullet = 9 mins. We’re on-track and looking good!

STEP 2: Add Your KPIs

Drag and drop the Report Element called “KPIs”into your report and then click Edit. Pick the key metrics that are most relevant for you, and click Update.

This will generate a clean, beautiful table for your report:

KPI table / key metrics

Alternatively, if you use a BI tool or data visualization software, or if you’re keeping your metrics in Excel or a Google Sheet, just take a screen shot of the table / graph and add it to your report as an Image.

Time Check: < 3 minutes for this section, done and done. Your graph is up and to the right, yes? :)

STEP 3: Add An Image (Or Two)

Humans are visual creatures, so spice up your Investor Report with a group photo of the team, or a screen shot of your new product.

Or kittens. Investors love kittens.

If you don’t like kittens, wireframes of products under development are always a good way to “sell the vision.”

Time Check: This took < 2 minutes and our new report is looking shiny!

STEP 4: Publish and Preview

In the ~1 minute remaining, slide the toggles to add your logo and tagline, click Live Preview to make sure it looks good, click Make Private if you want to track who opens your report, and then hit Publish Report.

This will create a unique, permanent URL to share. The URL will look something like this (go ahead, feel free to click! :)

STEP 5: Send it out

Next, you can copy your report URL into your personal email along with this intro text:

“Dear investors and advisors, please view our [Progress Report / Company Update / Investor Update] covering the last [month / quarter / year].

I look forward to your feedback, comments and suggestions.

Sincerely, [your name].”

….or you can click the Send button and then on the next screen, either choose to send it to Everyone, or click the tab to send it only to specific investor boards and / or investor stages (i.e. columns).

Edit the text as necessary, let her fly…and voila — you’re done!

Step 6: Track Views

Lastly, if you made your report private, come back later and see who opened your report and how long they viewed it (a strong signal of interest).


In under 15 minutes you can have an awesome, reusable Investor Update template that will increase your fundability and make you look good.

Feedback? Feature requests? Tips? Email us please!




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Nathan Beckord

Nathan Beckord

CEO of Fanatical about helping startups raise capital. Sailing and motorcycle junkie.

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