10 Insightful Design Thinking Books I Will Recommend To Any Innovator

Design thinking is all about solving problems creatively. An excellent way for businesses to create new value and gain a competitive edge.

Juana Catalina Rodriguez
FOUNDERTOWER

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« Design thinking is not a method for coming up with beautiful designs; it’s a method for solving problems. » — Jake Knapp

I had just finished a round of more than 20 innovators that experienced the power of the design thinking process in just eight weeks.

They are from different backgrounds and industries.

But, they all have one thing in common — a willingness to think differently about how they can create change in their respective industries.

In just a few weeks, they understood their customer’s problems and were available to create and test a prototype of their solution.

They move from uncertainty to solve a real user problem.

This is the kind of feedback, I get every time we run an innovator’s Design Thinking 8 weeks process.

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Juana Catalina Rodriguez
FOUNDERTOWER

Passionate about business, innovation, circular economy, and disruption. Top Writer in Innovation. Enjoys a warm cup of tea 🍵. https://linktr.ee/jncnova