A Foundervine Program
OneTech Pre-Accelerator Week 1 — Defining Your Value Proposition ft Tectonic 👩🏽💻
Every week Foundervine will be bringing you a regular update on our first ever Virtual Pre-Accelerator program for diverse founders. The Program is supported by OneTech and the South London Innovation Corridor (SLIC).
Week One Highlights
In this Covid-19 lockdown era we’re living in, we’re extremely proud of our cohort for embracing our virtual offering and making the most of their time during isolation.
The ability to adapt is often a great marker of success for both businesses and entrepreneurs alike, it is those who are inflexible to change who are then often left behind.
Defining your Value Proposition
Your Value Proposition is the place where your company’s product intersects with your costumers’ desires. It’s the magic fit between what you make and why people buy it.
To discuss how to build compelling value propositions, we were joined by Dan and Joshua from Tectonic — a brilliant team who help start-ups understand the exact needs of their current and future customers.
Dan & Joshua walked the cohort through the process of identifying the target customer, creating a lean canvas and defining an audience by anticipating the problems target customers have.
Discovering your Audience
When it comes to defining value proposition, a lot of the work is done to understand the key things that make up your product and why people buy it.
Who are you selling your products to? More specifically, who would you like to sell your products to?
Tectonic spent time identifying the key questions an entrepreneur needs to ask about the features, benefits, wants, needs and fears of target audiences and how to build the value proposition around this.
Dan and Joshua closed the session highlighting the importance of validating your assumptions.
We have an amazing cohort and we’re looking forward to sharing Week 2: Identifying your Key Financial Drivers ft Daniel Tuitt and Rodney Appiah… stay tuned!
Congratulations to all the OneTech and Foundervine team for an amazing launch to our Virtual Program. We look forward to seeing you all at the next one! (virtually, of course.)
Psssst.. This isn’t our only virtual offering 👩🏾💻👨🏽💻
The team has been hard at work planning and organising our Virtual Founders Weekend! We look forward to delivering more virtual content as not only does this make our material more accessible, we are able to deliver so much more!
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