The Top 4 Strategies for Building an SDR Team
Quality leads are the fuel that make all companies run. No company is too big or too small to get around this law of growth.
And in order to get quality leads, you’ll need to have quality people who specialize in generating and developing quality leads.
But early on in younger sales teams, most of the reps take on all the responsibilities in the sales process — from prospecting to closing.
The problem is that this leads to your sales team becoming “Jack of all trades, master of none.”
You want to have a Super-Bowl-winning football team? You can’t have 11 Tom Bradys playing every position on the field — you need talented but specialized quarterbacks and running backs, receivers, and linemen.
In the same way, you can’t expect your company to “win” if your salespeople are trying to “play” every position. As soon as possible, you want to specialize the team into different roles.
So, how do you go about creating this new and specialized sales team?
There’s a lot to it, but here are four keys that will help you build a sales development team that will win.