Marketing and Advertising Vet Gayle Fuguitt Joins Foursquare

At Foursquare, we pride ourselves on our company culture — one that was recently recognized by Ad Age’s Best Places to Work and one that allows us to attract top-tier talent from across a range of industries including tech, advertising, retail and many others.

Building a team from diverse professional backgrounds makes our products stronger, especially since many of our staff members have been in our clients’ shoes: they were the advertising coordinator charged with executing a national brand’s entire ad campaign, the marketing strategist leading insights for a luxury department store and the analytics VP digging into consumer insights for a major credit card company.

To that end, we are thrilled to add another marketing and advertising vet to Foursquare’s ranks: Gayle Fuguitt has been named chief of customer insights and innovation.

Many in our industry already know Gayle well. She spent the last three years as CEO of The Advertising Research Foundation and prior to that spent several decades at General Mills where she built early partnerships with technology companies by investing in and bringing unique consumer insights that synthesized online and offline sources, social media and mobile. Gayle has had many accolades over her career including being inducted into the Marketing Research Hall of Fame.

At Foursquare, Gayle will help develop and execute our go-to-market strategy for enterprise products including Pinpoint, Attribution and Place Insights. Gayle has spent her entire career turning information into insights and actions that drive successful business results. As Foursquare continues to accelerate, Gayle will help us meet the needs and asks from our partners.

Every day we hear from CMOs, assistant media planners, agency account managers and many others that brands need to reinvent marketing strategies in a mobile world rife with data. Companies are rethinking how to better target, reach, measure and plan their businesses and Gayle will be able to help them with Foursquare’s cutting-edge solutions.

You can read more about Gayle’s new role in Variety and Ad Age or you can email ads@foursquare.com to see how Gayle (and our entire team) can help your business reach new audiences, understand consumers, build smarter apps, and make business decisions based on real-world patterns and behaviors.