How Fractal tournaments exceeded Mojo Melee’s UA expectations
Fractal Auth, Tournaments, and Unity SDK helped Planet Mojo acquire and retain a new wave of players
Nominated as a top auto chess strategy game and created by veterans from LucasArts, Activision, and Electronic Arts, the team behind Mojo Melee had everything they needed to build an excellent game. The only missing piece was turning that great game into a great game business — by bringing users in and making sure they’d stick around for the long-haul.
Mike Levine, Founder at Mystic Moose, shares how Fractal tournaments helped them do just that — increasing player acquisition and retention, and even exceeding expectations in the process.
- Game: Mojo Melee
- Studio: Mystic Moose
- Fractal products: Authentication, Tournaments, Unity SDK
Finding the missing piece to success
“We love PvP games at Mystic Moose — and as we were deciding what genre to lean into, we felt auto chess strategy games were still new and had room for some creativity. To make sure we could customize the game according to exactly what we wanted, we built most of our own infrastructure and backend in-house. However, our team didn’t have the experience, expertise, or even time to build out our own user acquisition and retention products.
We were looking for a complete, robust tournament solution, and Fractal provided that and a lot more
We were looking for a complete, robust tournament solution, and Fractal provided that and a lot more. Fractal has a stellar reputation and amazing community and we were eager to run a tournament together.”
Lightweight integration in minutes
“Because our game has its own custom account system, we needed a way to link players’ Mojo Melee accounts to their Fractal accounts so we could identify them on the leaderboard.
Rather than spending days restructuring our code to support that, Fractal offered us a lightweight integration through their Unity SDK, which took a few minutes to implement on top of our existing account system.
Implementing Fractal’s sign in made the tournament run much smoother than what we’ve experienced with other tournament providers
Using the SDK, we were able to add a ‘Sign in with Fractal’ button to Mojo Melee’s homepage — enabling tournament participants to sign in with their Fractal account directly in the game rather than taking additional steps outside of it. In fact, implementing Fractal’s sign in made the tournament run much smoother than what we’ve experienced with other tournament providers.
Beyond account linking, we also set up Fractal’s tournament API. Like the Unity SDK, the API was easily compatible with our existing code, so we didn’t need to make any changes to our infrastructure.”
Exceeding KPIs and expectations
“Our expectations for player acquisition and retention were a bit conservative — we anticipated an initial surge in users during the beginning of the tournament, followed by an inevitable drop off. That’s because in past tournaments we’ve put on with other partners, players typically participated for the duration of the event and then churned out.
But the results this time around far exceeded our expectations. The Fractal tournament brought in a wave of new players as anticipated, but to our surprise, a significant cohort of those players chose to stay.
The quality of users acquired from the Fractal tournament were much higher than we’ve seen with past events. Players who didn’t progress far into the tournament still found value in Mojo Melee’s gameplay, community, and overall experience.
The quality of users acquired from the Fractal tournament were much higher than we’ve seen with past events
Needless to say, we were very pleased with the tournament and with Fractal as a partner. It was not only successful in terms of immediate participation, but also in helping to foster a longer-term player base. We’re thrilled to see new players sticking around and becoming part of our Mojo Melee community.”
Relying on a true partner
“The Fractal team is amazing. They helped us set up the tournament, run it, and analyze the results after it was over. In addition to tech support for the new Unity SDK, we had many calls planning out the tournament together, the rules, and how it would all work. The Fractal team was always there to answer any questions we had.
We gladly recommend this solution to anyone looking to acquire, retain, and engage high-quality users
For developers who are seeking new players, Fractal tournaments are a great solution. Our tournament served not only as a competitive event that drove awareness and excitement, but also as an effective user acquisition strategy. We gladly recommend this solution to anyone looking to acquire, retain, and engage high-quality users.”
