Third impressions matter: The importance of smelling good

Don’t be remembered as the one that stinks!

Jas M.
Fragroir
4 min readFeb 14, 2024

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When we meet someone for the first time, we often hear about the importance of first impressions — the visual impact we make. Then comes the second impression, influenced by how we act and what we say. But lurking quietly in the background, shaping people’s perceptions of us, is the third impression — how we smell. This sensory impression can be just as critical as the first two, yet it’s sometimes underestimated.

Body odour is a natural and normal part of human biology, reflecting the interplay of bacteria on our skin and the sweat produced by our glands. While society often stigmatises body odour, it’s important to remember that everyone has a unique scent that shouldn’t be a source of shame or embarrassment. However, this acknowledgement doesn’t diminish the influence and significance of applying fragrance consciously.

The unseen power of smell

Our sense of smell is directly linked to the limbic system, the most ancient and primitive part of the brain, which processes emotions and memories. A unique fragrance can transport us back in time, evoke emotions, or even change our perception of someone. Our scent can leave a lasting impression in social and professional settings, making it an essential aspect of our personal presentation.

The tradition of using scents to enhance one’s appeal is as old as civilisation itself. From the burning of incense in ancient temples to the lavish use of fragrances in the courts of Europe, perfumes have always played a significant role in human culture. Today, perfumes serve not just as a means to smell pleasant but as a form of personal expression, a way to convey one’s style and personality.

Your scent signature

Choosing the right perfume is akin to finding the perfect outfit — it should fit you well and reflect your personality. Consider your lifestyle, the occasions on which you’ll wear the scent, and the message you want to convey. Whether you’re drawn to the freshness of citrus, the warmth of woody notes, or the romance of floral scents, selecting a fragrance that complements your natural smell is crucial. So, always try them out on your skin and be mindful of the occasions for which you choose your scent. Remember, the goal is to enhance, not overpower.

Acknowledging that perfumes are not for everyone is important. For those sensitive to strong fragrances or who prefer a more natural approach, nowadays, there are plenty of alternatives as well. Essential oils, for instance, can give an aromatic and more natural scent. Scented lotions and body washes are another way to introduce a pleasant aroma without the intensity of traditional perfumes. And let’s not underestimate the power of good hygiene — a clean, fresh smell is universally appreciated.

But, let’s face it, most of the time, this is not enough to give a good and lasting first or third impression.

Want to smell good to others but can’t stand perfume yourself? Try molecular perfumes.

For those sensitive to strong fragrances, but still want to make a good impression, minimalist or chemistry-driven perfumes offer an intriguing alternative. These fragrances adopt a unique approach, focusing on simplicity and often utilising a single scent molecule or compositions that are designed to interact with the wearer’s body chemistry. This method creates a subtle yet distinct aroma that is personal to each wearer and generally more tolerable for those with sensitivities. By enhancing the wearer’s natural scent rather than overwhelming it, these minimalist fragrances offer a sophisticated olfactory experience that respects both personal space and scent preferences.

Thoughtfully chosen fragrances or minimal scent enhancers can complement our natural aroma, creating a harmonious blend that enhances personal presence and confidence. By embracing our natural scent while also recognising the transformative potential of perfumes or scented products, we respect both our biological nature and the artistry of olfaction. This balance allows us to make positive, lasting impressions in our personal and professional interactions, celebrating added aspects of our scent identity.

In a world where visual and behavioural impressions are given so much importance, the subtle power of scent should not be overlooked. A pleasant fragrance can enhance your presence, making you memorable in the best way possible. Whether through the careful selection of a perfume or the adoption of natural scent solutions and molecular perfumes, being mindful of how you smell is an important aspect of personal presentation. After all, in the symphony of impressions we leave on others, the notes of our scent play an enduring melody.

Trust me, if you smell bad (every time), people will remember it.

But if you still prefer not to use perfume, for whatever reason, that is ok, too.

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