[Frame for Work] Case Study #2: The TALE Model (2023)

Knowledge Engagement vs. Cultural Engagement

This is an article in the Case Study series, presented by the Frame for Work knowledge center. The article is divided into four sections:

• The Work: The story of the project
• The Model: The model used to guide the project
• The Framework: The framework produced in the project
• The Reflection: Primary Themes, Scalable Focus, and Strategic Intent

In January 2023, I launched TALE (Thematic Analysis Learning Engagement), a new knowledge center to host the Thematic Engagement project. This project emerged from a creative dialogue between Activity Theory and Curativity Theory, developed between 2020 and 2022.

From 2023 to the present, TALE has produced a series of creations that drive my creative enterprise deep and broad. Its development can be divided into three phases.

• The House of Strategic Thematic Exploration (Early 2023)
• The Hub of Thematic Transformation (2023)
• The Home of Thematic Space Theory (2025)

In this article, I will use its story to conduct a “Frame for Work” case study.

1. The Work: The Thematic Engagement…