TikTok’s New Series Feature: A Fresh Way for Creators to Monetize their Content

Short-form video platforms have always been a challenge for creators to monetize their content, unlike longer-form videos where revenue sharing can be easily implemented through ads. Despite this, TikTok has continuously made efforts to provide its creators with diverse opportunities to monetize their content.

Introducing “Series,” a new monetization feature that enables eligible creators to publish collections of premium content that are only accessible behind a paywall. Creators can include up to 80 videos, each with a duration of up to 20 minutes — much longer than the standard 10-minute limit for TikTok videos. The extended video length offered by Series provides creators with more time and flexibility when filming more elaborate content like cooking tutorials, beauty lessons, educational content, comedy skits, and more.

Creators have full control over the prices of their premium videos, and users can buy access to them through direct links in the video or via the creator’s profile. At least initially, creators will be able to keep 100% of their earnings after applicable fees.

This new feature comes just a few weeks after TikTok launched its revamped creator fund, the “Creativity Fund,” which aims to generate more revenue and opportunities for creators. Currently, only select creators receive invitations to participate in the Creativity Fund, but TikTok plans to make it available to all eligible creators soon.

TikTok is responding to creators’ feedback by providing a new feature to monetize their content, leading to a higher quality of content and potentially creating a new revenue stream. For advertisers, Series offers a unique chance to reach a highly engaged audience and establish a strong presence on the platform.

Series is currently available only to select creators, but TikTok plans to open it to more eligible creators in the coming months. TikTok is continually evolving and adapting to meet creators’ needs and expectations, providing a platform that supports their creativity and empowers them to monetize their content in diverse ways.

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