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Disney for Adults: The Story Behind Touchstone Pictures
Once upon a time, adults shunned Disney films for being juvenile and old-fashioned. This is the story of how Disney changed that perception.
It’s fascinating to see how The Walt Disney Company has evolved from its origins as a producer of cartoons and animated features, to the multinational juggernaut it is today. It hasn’t been an easy road with the company weathering severe economic losses and disappointments along the way. Examining the ways Disney’s sought to maintain its relevance and appeal to the public is like reading a thriller full of twists and turns. And a major chapter of that thrilling story is Disney’s foray into more mature entertainment with the creation of Touchstone Pictures…
Family-friendly Enterprise.
Walt Disney Studios, established in 1926, was built on the success of cartoon shorts and the world’s first animated feature, Snow White and the Seven Dwarfs (1937), which was a huge gamble and surprising triumph for Walt’s fledgeling business.
