Deloitte is our first advertiser
Here at Frames we had already proven one of our premises: using an outsourced data viz team and an automated insertion algorithm, we managed to place charts on an unprecedented number of articles (51.6% of articles published by Observador in December 2017). The typical Publisher only has Charts on about 1% of their articles.
But what remained to be proven is that brands were keen to pay for an innovative, premium ad format in a sponsorship model, giving Publishers a new revenue stream that recoups their investment in Frames manyfold. This was our objective for early 2018.
And we’ve proven it in a grand way: Deloitte Portugal launched two campaigns on Observador sponsoring all Frames related to the Government Budget and Christmas Consumption, strongly pushing for the message of Deloitte as the company with experts in the respective fields.
This is now proven: what we charge a Publisher to use our Frames product is not only easily recouped but massively surpassed by getting advertisers on board this new revenue stream. And more revenues means better, more sustainable news.
At Frames we don’t settle easily though. Expect more announcements validating the Sponsored Frames model soon.
