9 Digital Marketing Trends & Strategies for 2024
By: Paige Feigenbaum
As Q4 nears, it’s time to start planning and budgeting for your 2024 digital marketing campaigns. Digital marketing, often the first touchpoint with a new customer or client, also keeps your current customers coming back. It’s both a lead generation and lead nurturing tool].
Digital marketing materials should depict a positive customer experience, so that when people see and read them, they will want to visit your place of business to experience it for themselves. That’s how you get a return on your digital marketing investment. It’s about creating awareness and converting followers and subscribers into paying customers and clients.
Before you get started on developing a digital marketing campaign, determine what your KPIs are. What does success look like to you? What are your goals? Then, you can figure out the steps to achieve them.
Here are some tips to help you jump start your strategy to increase your conversion rate and drive business through your doors.
1. Create a brand and style guide to maintain a consistent aesthetic and voice across all channels.
2. Determine which social media platforms make the most sense for your business to post on, based on your target audience. Then, figure out the types of posts your audience responds to best. Consider running a social media ad campaign or boost posts to promote a sale, opening a new location, or launching a new product or service.
3. According to HubSpot, when promoting a franchise’s product or service, influencers’ established credibility and reach can generate brand awareness and drive engagement. Their followers trust the authenticity of their recommendations. This partnership allows businesses to amplify their messaging to a wider audience and possibly tap into new territory.
