Multi-Unit Operator Continues Providing Care During The Covid-19 Pandemic
Aspen Ricks has a history of community involvement in and around the Kansas City area where she operates 4 Childrens Lighthouse locations. In the past, she has put together gift baskets for families in need and hosted food drives at her schools to collect canned and non-perishable food items for families in need. She says she’s always felt called to give back to her community, especially during unprecedented and uncertain times.
Now, thanks to Covid-19, Ricks is facing the economic downturn and uncertain future that has resulted in a decrease in numbers at her schools as well as reduced hours for her employees. But there’s hope. Her schools have been deemed “essential” and she has been able to continue offering the company’s curriculum and passion for caring for children, albeit in a scaled-down manner.
How has Covid-19 affected your business?
At Childrens Lighthouse, we’ve been deemed an essential business as we provide care for infants, toddlers, preschoolers, and school-age children. Like many small businesses, the pandemic has caused a decrease in sales for our school and we had to reduce hours for our employees. Our curriculum and care, however, have stayed the same. While we have reduced class sizes to help practice social distancing, we are doing everything in our power to keep our students on a normal schedule. In times of uncertainty, it’s important to provide children with a sense of stability and support.
What are you doing right now to get through this?
We believe that we have a responsibility to provide our community with educational, safe, and dependable childcare. So at our four schools in the Kansas City area, we are keeping our foot on the gas and refuse to slow down until this pandemic is over. Like many, we’ve had to tighten the budget and cut back in certain areas. Where we’ve kept our focus, though, is on grassroots marketing efforts. We want to ensure that families in Johnson County know we’re open and able to care for their children.
To keep spirits high and boost morale, we’ve created a calendar with a daily “fun event.” These events keep both our students and employees laughing and smiling and bring a little extra light into the day. Overall, we are staying positive and trying to help our employees and community as much as possible.