Storytelling Can Build Strong Teams and Drive Business Results: Part 2
By: Dave Murray
(If you missed Part 1, click here.)
Stories have been an integral part of human communication for centuries because they engage both the rational and emotional aspects of the brain. A well-told story can ignite passion, build trust, and foster a sense of purpose among team members, but it needs the right components.
1) Purpose. Every story needs a clear and concise purpose, whether it is to motivate the team, illustrate a point, or share a valuable lesson. Leaders must align the story with the intended message to ensure coherence. They need to know the purpose first and draft the story accordingly.
2) Emotional connection. Great stories evoke emotions. Leaders should learn how to connect with their audience by applying authentic reflection and incorporating empathy, inspiration, or humor into their narratives. Focus on stories that team members can relate to, which include situations they may find themselves in from time to time. Reach out to them on a human level within the business context. Find and share stories of a team member overcoming conflict or barriers to achieve success. Work in “inside jokes” of the department to build humor and camaraderie.
3) Structure. If not focused and prepared, it is easy to take a great theme and turn it into a ramble. An effective story typically follows a structure, including an introduction, a conflict or challenge, a climax, and a resolution. When leaders focus on structuring their narratives, they maintain engagement and interest, avoiding wordiness and rabbit holes.
