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5 Startups you should know in Wiesbaden and much more

#startupeverywhere — this is a motto we share with some of our ecosystem partners. Frankfurt Valley it´s not located in a specific place, we said it´s a mindset, but well, why not being practical and specific and having a dedicated highlight into an underseen but highly potential area of Frankfurt Rhein Main area? Wiesbaden.

Wiesbaden is a city in central-western Germany and the capital of the federal state of Hesse. The city, together with nearby Frankfurt am Main, Darmstadt, and Mainz, is part of the Frankfurt Rhine-Main Region, a metropolitan area with a combined population of more than 6million people.

Something is really happening in the founding city of Wiesbaden: A strong ecosystem is emerging — and Wiesbaden enjoys an honest and genuine community of entrepreneurs, who are interested in founding companies and startups that are transforming the city.

Heimathafen, for example, has been central to the startup ecosystem. They have always taken founder types into their hearts — and together with other players, they have furthered and advanced the entrepreneur and startup community. Their main contribution has been in providing excellent coworking spaces where startups have access to a wide range of services and resources not forgetting to mention the rich Heimathafen community through which collaboration and exchange take place, but as well plenty of networking and education opportunities.

But let´s deep-dive, and present 5 start-ups (and scale-ups) that you probably should know that are impacting the lives of the Wiesbaden community (and beyond)in a big way.

At the top of the list is:

FIRMA.DE is the one-stop-shop for founders and entrepreneurs plus all SMEs in Wiesbaden and Germany at large. provides a comprehensive, fast, and easy formation service that enables founders to stay business-focused instead of getting lost in legal regulations. This makes the perfect legal-tech partner for your company foundation and corporate management based in Germany. Founders in and outside Germany appreciate for being the one-stop-shop offering all the comprehensive services for company formations in Germany — all of which are available for online order. The German legal forms offered span from proprietary compliance to LLC, PLC, holding, and all hybrid company forms. If you need professional legal advice on top, you can add it to your order just as easily. During the entire company setup process offers unparalleled solutions and total cost transparency for all parties involved. Additional services include support during all formation formalities from start to finish: registration at the chamber of commerce, correspondence with a notary office, opening a bank account, and business registration at the trade office and commercial register.


Smart-collectors is more than just an ordinary online shop. Their platform enables users to build their own art collection. They then help the user to choose the right works of art and help you to keep track of your collection. It works in a pretty simple way.

The first step is to select the artwork that you love. On the platform, you will find a large selection of carefully selected artists and discover a variety of styles, paintings, and objects. You then determine the rental period that you want for the artwork. The periods are normally categorized as 3, 6, 12, or 18 months for rent. The longer the term you rent the artwork, the cheaper the monthly fee. A few days after ordering, your artwork is delivered free of charge and personally to you. Every artwork is comprehensively insured so you don’t have to worry while it’s hanging on your wall. All at no extra cost. At the end of your period, you might decide to buy, extend the period or return it. If you want to keep a work of art after the rental period, you can change the duration or buy it directly. As the tenant of the artwork, you only pay the difference between the contributions already paid and the price at the beginning of the rental period. Even if the value has risen in the meantime. Ain’t this just wonderful for office and home decor! is probably the number one stop for anyone looking for good shoes of any kind. Their prices are relatively cheaper compared to other online stores for shoes in the same quality range. At Shoes24 you will find over 100,000 different shoes to choose from. Whether women’s shoes or pumps or whatever the shoe is that you are looking for. At present they have 7 stores in Germany and deliver their shoes worldwide via Amazon.

By the way, we just recently released some news about them:


Firby is a company that specializes in professional floor mats for home office or business use. They deal in both indoor and outdoor mats providing a wide range of services from selling the mats, rental, and also cleaning of individually printed premium floor mats. You can book them at any time of your convenience and they will deliver their services. Their mats are individually printed with high-resolution print quality for legible texts, brilliant logos, and pin-sharp images. They deliver state-of-the-art printing processes in industrial textile quality for true-color reproduction of your graphics.

Their floor mats provide high slip resistance thanks to the rubber surface coating and the sure-footed upper material made of knotted polyamide with a very high number of loops. The good thing is that their products are environmentally friendly.


Fitvia is a company that aims at making the world a better place by making people a little more healthier and happier with a wide range of health products that they offer. For those of us looking to detox or to slim or for any kind of wellness physically or mentally then is the go-to place. They have a wide range of supplements and accessories plus offers that will leave you happier and healthy just as their name suggests.

The list could go on, including for example:

But we will keep covering it on future articles.

Speaking of Wiesbaden also means highlighting some great enablers and connectors in the region, that keep supporting several platforms and the ecosystem on their way up, such as Paul Herwarth von Bittenfeld, Daniel Nowack or Dominik Hofmann

It´s also mandatory to remind, Wiesbaden has been the home of Founder Summit, next edition planned for April 2021.

15,000 m² area, 7,000 participants, 120 start-ups, 70 speakers, 9 theme stages, center stage and a pitch arena just to mention.

One of the largest Entrepreneurship & Personal development live events in Europe!

The Entrepreneur University is one of the largest and fastest growing platforms in the field of entrepreneurship and personal development. In addition to its really impressive social media appearances, the Entrepreneur University is causing a stir with its major event “The Founder Summit”.

At the “Founder Summit” the ecosystem celebrates the start-up lifestyle paired with concentrated expert knowledge of the most famous speakers, start-up founders & entrepreneurs in Europe!
It brings entrepreneur idols, startup heroes, influencer stars, and the hottest brands in the world from the scene to Germany for you!

And yes, last but not the least, Wiesbaden is the home of Hessen Trade & Invest GmbH (HTAI) the economic development agency of the State of Hessen. Their task is to sustainably develop Hessen as a business and technology location in order to consolidate and expand its competitiveness. Through targeted activities, they contribute to maintaining and increasing the prosperity and standard of living of all citizens in Hessen in the long term. They work in partnership with business, science, administration, and politics.

If you are thinking of moving to Wiesbaden, if you are looking to start your business in this area, these would be the key people to reach out to. Obviously, we, Frankfurt Valley and Mainstage Incubator, are here to support too and we are actively looking forward to building bilateral bridges to reinforce stakeholders regionally and globally.



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Samuel Mandillah

Samuel Mandillah is a Writer, Web designer, and Content creator living in Coimbatore, India. He doubles up as a Data scientist and Business analyst.