Ad Fraud in 2021 vs 2020
FraudScore presents a new ad fraud report for the statistics and data for 2021. After the drastic events of 2020, 2021 looked promising. FraudScore’s report gives more details and insights into:
- Events and trends of 2021 — detected fraudulent schemes, the most fraudulent geos, the most detected ad fraud types, and trends by months during 2021;
- iOS and Android in comparison — the differences between the two, and the issues to keep in mind when running your mobile campaigns;
- Web fraud — the amount and types of detected ad fraud, geo distribution, trends;
- The differences between 2020 and 2021 — did fraudsters learn something new? What types of ad fraud were on the rise? Did the distribution between global geos change?
2021 had 34.8% of ad fraud detected by FraudScore. In 2020 38% of global ad traffic was fraudulent. So does this mean that the situation is improving? Are we going to have a safer advertising environment?
Click Here to Download FraudScore’s Ad Fraud Report for 2021, and find out!
Source article is published in FraudScore’s blog.