What to charge as a freelancer: does value-based pricing live up to the hype?

Benek Lisefski
We’ve moved to freeCodeCamp.org/news
12 min readOct 1, 2018

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Pricing is hard.

Even after 17 years of freelance design, I can still second-guess my pricing strategy.

Am I doing this right?

Could I do something better to make more money for less work?

Does my price reflect the value my clients are getting?

I currently price most of my work by the hour. I’m making a darn good living at it, despite using this seemingly antiquated method. I hear you yelling at your screens in unison already:

Hourly pricing is terrible. Start value-pricing!

I hear that over and over again, but I’m struggling to jump on the bandwagon. Not because I don’t understand or like the concept — it sounds great in theory. But I’m struggling to get past the challenges of putting value-based pricing into practice with real clients.

Hourly rates

What’s wrong with hourly rates?

Quite a lot, as it turns out.

  • Hourly rates are dangerous to compare. When potential clients compare rates they see a price detached from the value your services will bring to their business. Your service becomes a…

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Benek Lisefski
We’ve moved to freeCodeCamp.org/news

I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at https://solowork.co