Bring Light and Sound uses Verse to help do the impossible
Every video producer gets this impossible client request: Can you please include long minutes of detailed information about my company or cause in the video, but oh, can you also not bore my viewers with lots of stuff they’re not interested in?
Luke Lashley, founder of Bring Light and Sound, a video production company in Austin, Texas, got hit with just that ask last year. His client was John Thomaides, candidate for Mayor of San Marcos. Thomaides wanted campaign videos to articulate each part of his platform — in great detail. His plan was to use all this material to flesh out his website and help him respond to questions and challenges on social media.
Rather than panic, Lashley and co-producer Shelby Hadden, turned to Verse’s innovative interactive Q & A tool, which allows users to select from a menu of questions, instructions or steps, and see short video responses to their selections. “For information videos, you don’t have to think ‘Do we have time to say this?’ You do have time, it’s just a matter of what the viewer chooses,” says Lashley.
With Verse, he could provide the depth the Thomaides requested, but skip the intimidating runtime by breaking the politician’s platform into digestible sections, and the Verse tools made the production more efficient and affordable. “Verse helped us produce a project that would have otherwise been impossible,” he says.
Verse technology is also helping Bring Light and Sound package projects that are made up of many videos. Recently, a security company called Safety Vision asked for comprehensive video coverage of their many services. The team produced 20 videos.
Previously, Lashley’s crew delivered client projects on a hard drive or in Dropbox and walked them through the files on the phone. With Verse, instead they created a single link to all the assets. “It’s more tangible and visceral,” says Lashley. “It’s everything we made, beautifully assembled. It’s a little more exciting from delivery standpoint — it’s like we made a little toy for them.”
The single link to all the client company’s video content made them so happy that they added the URL to the email signature of every employee in the company. It is also now being used on a Padbot — a rolling tablet driven around sales conventions to grab attention and drive interest in the company.
Lashley’s pro tip on using Verse is to export your Q & A sequences with the topic of the question in the file name. That way you don’t have to listen to the clip again to write the question while building the story in the Verse platform.
What’s next for Bring Light and Sound and Verse? It could be anything — or everything. They consider how Verse might be used in any project they develop these days. Especially when it seems impossible.
Written by VERSE Executive Producer, Meredith Hogan
