Cross-Cultural Expertise and Business Futurists
Cross-cultural expertise is the marketing tool of a future that’s come for us like a high-speed train. While that train may go through tunnels and across challenging terrain with new technology, COVID-19 has shrunk our world and that train is gathering speed. Our workforce, our suppliers, and, above all, our marketing professionals need the skill set of cross-cultural communication, cultural competence, conflict management, and problem-solving. They are the fuel to compete in the future and without them, the train may miss its target destination and risk derailment.
Technology has long taken us beyond borders and today. we are more virtual than onsite, The good news is that we are acquiring the skills of neuro-scientists and expanding our minds to speed up the acquisition of new knowledge. We are empowering Big Picture creativity to navigate complex trends. Leaders understand that they need to earn trust and inspire vision, gifts of cross-cultural expertise.
Many aspire to the mindset of a virtual future, but not everyone has How acquired the skills to go in that direction. It’s not an insignificant undertaking, but it is more doable than most people imagine. The process requires a heightened level of self-awareness and an in-depth understanding of the dynamics of cultural differences. The process also requires communication skills that…
