Marketing, Exposure and Sales

marketing is all about creating exposure. exposure is all about getting sales.
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Today I got a message from one of my customers. I could hear the “pain” underlying her questions simply because I too have experienced (and still do experience) that same level of pain and frustration.

I think that in my correspondence with her I had been blithering on and on about exposure. So she said …

“I’m struggling with sales. Exposure isn’t the issue, it’s sales. Should I just…



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