What’s in a Pitch?
My answer to the most common question I hear from freelance writers.
The one thing to understand before you start to pitch freelance writing jobs is that editors who are reading your freelance pitch are busy. It’s the same for CEOs, website owners, and solopreneurs. Their schedules leave them very little time to peruse their email inbox for article ideas.
If you want your pitch to be accepted, you need to make it really easy for a potential client to see your idea as an article in their magazine or publication or on their blog. Clients are people just like you and I, they’re often just as busy if not more than we are.
Make it easy for a potential client to read your pitch and see the piece will be a good fit for their audience so they can hit reply and say “yes”.
Send a Pitch not an LOI
Please stop sending LOIs (letter of introduction) to hundreds of companies or publications if you’re a freelance writer. This may work for other types of freelancers but for writers, it adds an extra step to the process and can increase rejections from busy decision-makers.
Sending an LOI puts the work on the client to review your portfolio and then take time to think of an article idea you could write for them. They’re too busy for that. And…
