How to Use AI Employees to Automate Sales, Marketing, Projects & More
I went from drowning in 47 unread emails to reclaiming 12+ hours per week without hiring a single person.
My average workday used to last 9 hours. My “urgent” to-do list regularly hit 23 items before 10 am. And the money I spent on freelance help each month? $400, minimum.
Sound familiar?
That sinking feeling when your task list grows faster than you can work through it: I lived with it for months. Until I discovered something that actually worked.
Table of Contents
· What is Motion?
· Core Features of Motion
∘ AI Executive Assistant (Alfred)
∘ AI Sales Rep (Chip)
∘ AI Marketing Associate (Suki)
∘ AI Project Manager (Millie)
· How Motion Operates: AI + Human in the Loop
· Use Cases by Team/Function
· Benefits & ROI
· How to Get Started: Step by Step
· Pricing & Enterprise Options
· Motion Compared to Alternatives
∘ Motion vs ChatGPT + Automation tools
∘ Motion vs ClickUp, Asana with AI plugins
∘ Motion vs no AI at all
· Challenges & Limitations
· Conclusion & Recommendation
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For years, the solution to “too much work” was simple: hire more people. But that costs money, a luxury most of us can’t afford. So we turned to plan ‘B’: automation tools.
Zapier. Asana. Calendar blockers. AI assistants. I tried them all. My SaaS bill hit $240/month across 11 tools.
And I was still overwhelmed. Here’s why: those tools organize your work, but you’re still the one executing.
That’s when I stumbled on Motion.
Motion isn’t a chatbot. It’s a platform that gives you AI employees, each with a name, specialty, and the ability to execute work across sales, marketing, and project management.
Not “assist.” Execute. Initially, I was skeptical of its implications. But, after trying it for more than 2 months, I realized it’s worth the hype.
In this article, I’m breaking down what Motion is, why it’s beneficial, what it costs, and the honest truth about what works.
Ready? Here’s what I learned after two months of testing. 💪
What is Motion?
The first time I logged into Motion, I half-expected another overhyped dashboard.
I was wrong.
Motion calls itself an “agentic work suite.” Translation? A platform where you hire, train, and work alongside AI employees. Real ones. With names.
Instead of juggling ChatGPT, Zapier, Asana, and five other tabs, you get a single dashboard with virtual teammates. They’re active contributors, not passive bots sitting in the corner.
Motion doesn’t replace your creativity. It handles the repetitive grunt work so you can focus on what matters.
Think of it this way: you’re the director. Motion’s your production team.
Core Features of Motion
Here are Motion’s AI employees:
AI Executive Assistant (Alfred)
Manages your calendar, drafts replies, and keeps your inbox sane.
AI Sales Rep (Chip)
Handles sales outreach, follows up with leads, and never forgets a demo request.
AI Marketing Associate (Suki)
Runs your marketing campaigns, whips up social posts, and crunches analytics so you don’t have to.
AI Project Manager (Millie)
Your AI project manager, who builds project plans, assigns tasks, and flags risks before they become problems.
But it doesn’t stop there. Motion’s AI employees integrate with your existing tools — Google Workspace, Slack, and CRMs.
You can also build custom roles like a support bot, SEO analyst, and more.
Here’s what I love: you assign a task and walk away.
No endless instructions. No hand-holding. The work simply gets done, even the stuff you forget. It’s like adding four productive hours to your day, without hiring or training a soul.
How Motion Operates: AI + Human in the Loop
Motion’s AI employees work fast, but they don’t work alone.
Here’s the setup: AI handles the repetitive, time-consuming tasks, then passes the result to you for a quick review before anything goes live.
That final human check catches what algorithms miss.
Think of it like this: Chip drafts 20 sales emails in minutes. You scan them in three, tweak a few lines, and approve. Millie builds your project timeline. You glance over it, shift one deadline, done.
Last week, Alfred scheduled 14 prospect demos; I approved 12, tweaked 2, skipped none.
You’re not doing the grunt work, you’re quality-checking it. With AI + human touch, you get fast execution that doesn’t sacrifice quality, consistency, or control.
Use Cases by Team/Function
Motion’s AI employees handle tedious work across different functions:
Marketing: Suki schedules posts and optimizes email campaigns using real-time data. I noticed my open rates improved without manual A/B testing.
Sales: Chip follows up with leads and books demos while you focus on closing deals. My pipeline stays active without manual reminders.
Project Management: Millie breaks down projects into tasks and flags delays before they become problems. I stopped chasing clients and freelancers for updates.
Customer Support: AI specialists handle first-touch queries with perfectly drafted, templated responses.
Agencies & Service Businesses: Custom AI employees can replicate client workflows, automating repetitive but essential tasks.
They learn as you work.
Benefits & ROI
The biggest shift is time. When Motion’s AI handles repetitive tasks, you get hours back every week for meaningful work. My weekly “admin” time dropped from 6 hours to under 2. (Yes, I religiously track my work hours.)
Consistency improves, too. I tested this with my sales pipeline. Before Motion, I’d forget to follow up with 30% of leads. After two weeks with Chip, my follow-up rate hit 98%. AI never forgets to follow up or lets leads go cold. It’s reliable, every single day.
But here’s what surprised me the most: Cost. It’s far cheaper than hiring staff or juggling freelancers.
Crazy transition: $400/month hiring → $49/month on Motion’s AI suite.
With Motion, Scaling becomes simple. When you need more capacity, simply assign more tasks without recruiting or waiting.
The real win is your team stops drowning in busywork and starts focusing on strategy, growth, and turning costs into effective ROI. That’s what matters.
How to Get Started: Step by Step
Sign up at Motion and you’ll walk through a quick guided setup.
Answer a few questions about your workflow — this helps the platform recommend which AI skills you’ll actually use. After that, choose a plan that suits your needs from its pricing section.
To start using Motion, just follow these 3 steps:
Step 1: Start by picking one AI employee that solves your biggest pain point. Connect your existing tools: Calendar or Slack, so Motion works where you already work.
Step 2: Assign a specific task. Be clear: “Follow up with leads from last week’s webinar.”
Step 3: In the background, the AI completes the work and flags it for review. I usually scan Chip’s emails in 2–3 minutes, tweak a line or two, then approve. Takes less time than writing one email from scratch.
Bonus tips: These factors maximize the AI agents’ output:
- Feed brand voice examples before assigning tasks.
- Set clear task boundaries: “Follow up with webinar leads” beats “handle sales.”
- Review AI outputs daily for the first week to catch errors early.
- Track time saved to measure real ROI.
Pricing & Enterprise Options
Motion offers six pricing tiers, as shown in the screenshot below.
AI Workplace ($29/month): 1 seat, 1,000 AI credits/month — perfect for solo users testing AI employees.
AI Employees Starter ($49/month): 1 seat, 10,000 credits/month — ideal for individuals who need more AI capacity.
AI Employees Light ($99/month): 3 seats, 25,000 credits/month — great for small teams starting with AI automation.
AI Employees Standard ($299/month): 10 seats, 100,000 credits/month — the “Most Popular” option for growing teams that need serious AI firepower.
AI Employees Plus ($599/month): 25 seats, 250,000 credits/month — built for larger teams with heavy AI workloads.
Enterprise (Custom pricing): Custom seats, custom credits, plus AI strategy consulting and implementation support.
The great part? All plans come with a free trial.
Motion Compared to Alternatives
But Anangsha, why not just use ChatGPT + Zapier? Or add an AI plugin to ClickUp/Asana?
Here’s the truth:
Motion vs ChatGPT + Automation tools
ChatGPT Plus ($20/month) only generates content. Add Zapier ($29/month) to connect workflows, and you’re at $49/month minimum — plus hours maintaining broken integrations.
Motion at $29/month handles everything natively, and I haven’t opened Zapier in weeks.
Motion vs ClickUp, Asana with AI plugins
ClickUp and Asana charge $140-$250/month for 10 users, but only summarize tasks, they don’t execute.
Motion Standard: $299/month for 10 seats with 100,000 AI credits. It auto-schedules and executes, not just organizes.
Motion vs no AI at all
Manual work caps your scale and drains energy. Motion gives hours back weekly.
Challenges & Limitations
Worth understanding: where Motion shines and where it needs help.
I won’t lie. AI agents can have difficulty when faced with tricky context, ambiguous requests, or new problems.
A few things to keep in mind:
- The pricing can feel steep, especially for solo users or small teams. Motion only offers annual billing, no monthly option in some of their plans, which means you’re committing upfront.
- Motion works well for small teams, but if you’re managing complex, multi-layered projects with dependencies, it sometimes lacks the depth of dedicated project management tools like Asana or ClickUp.
Conclusion & Recommendation
Who should try Motion
If you’re drowning in admin work, Motion is worth trying.
Founders juggling multiple roles, agencies managing clients, marketing teams buried in repetitive tasks, this is built for you.
How to roll AI employees out in your team
- Start small. Pick one AI employee. The one that fixes your biggest headache.
- Get everyone onboarded early. Upload your SOPs and guidelines to the AI Knowledge base from day one.
- Give it three weeks to learn your rhythm
Treat Motion like hiring a new teammate. It isn’t perfect immediately — there’s a learning curve. But after a few weeks, it becomes reliable and consistent.
