FREEVERSE announces partnership with DroyzToys

Natalie R Marsan
Freeverse.io
Published in
3 min readNov 22, 2022

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FREEVERSE is delighted to announce a new partnership with Droyz Toys, the first European startup to design PHYGITAL FIGURES. Living Asset™ NFT technology will add on chain verifiable digital ownership to each Droyz phygital figure.

Barcelona, November 16th — Barcelona-based startup, Droyz, has just announced the launch of their project Droyz Toys, creating “phygital’’ customizable figures with a digital twin that can be authenticated and validated by an NFT. Droyz is working in partnership with Freeverse as the NFT platform to bring this idea to consumers thanks to the changeable properties of their Living Assets (NFT 2.0).

Founded in 2021 by Max Piedra and Ricardo Díaz, Droyz is the first European startup to design and produce customizable figures with an equal focus on Web3. Droyz Toys are hybrid products by design, from the start linking a figurine with its own digital twin, which will be authenticated and validated by an NFT certificate and a unique QR code for each figure. Each figurine and its digital twin will be equally customizable. Furthermore, in the Droyz App owners will have access to the Droyz Universe, DroyzVerse; an AR viewer; the Droyz Characters library, customizations, and more options. The first collection will be “Nightmare”, a limited edition Halloween-inspired collection of Dracula, Cthulhu, The Mummy, and Werewolf. The option to pre-order the limited edition figurines through the Droyz website is already available, and their digital twins are planned for launch early next year.

With its Layer-2 platform, Freeverse’s Living Assets will not only power the creation of the NFTs but also ensure on-chain verification to certify their ownership and their associated changeable properties. “We are thrilled to partner with Droyz to bring to life their vision of NFTs that can be customized by each and every customer who owns a Droyz Toy,” said Alun Evans, CEO of Freeverse. “The possibilities of NFTs that can evolve based on user actions are endless, and these ‘phygital’ products are one fantastic use case of a whole new world that is opening up, one that will give customers more control over their digital goods and ownership of those goods”.

About Freeverse

Freeverse is on a mission to power the future of digital ownership. In order to make this happen, we leverage blockchain technology to create Living Assets NFTs 2.0 that evolve and appreciate in value with unlimited scalability according to how they are actually used. Our platform allows the creation of very low cost, dynamic NFTs that can be bought and sold in both crypto and fiat currencies simply with API calls, without paying gas fees — and with less impact on the environment. Freeverse’s founding team combines decades of experience in technology and startups. It was brought together by Dr. Toni Mateos, co-creator of the technology behind Dolby Atmos (via Immosound, the startup acquired by the audio giant in 2012). Joining him in the founding team are Dr. Alun Evans, Alessandro Siniscalchi and Ferran Estalella. Freeverse is funded by leading European tech VCs, based in Barcelona, servicing clients globally. https://www.freeverse.io.

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Natalie R Marsan
Freeverse.io

Heading up brand, marketing and comms for Freeverse, a dynamic NFT tech company. Veteran digital marketer, strategist and storyteller based in Barcelona.