Freeverse partners with Play the Game to launch first evolving NFTs campaign for Balearic Islands Department of Tourism
With the help of web3 agency Play the Game, the Balearic Islands Department of Tourism launches a new campaign to raise awareness about the dying Posidonia plant around the islands. Freeverse’s Living Asset™ technology will power the creation of five different “Poseidonic” superheroes, which will evolve based on social media interactions.
Barcelona, February 10— The Balearic Islands Department of Tourism’s Strategic Tourism Agency (AETIB) has announced a new campaign in partnership with web3 and gaming agency Play the Game and Living Asset™ technology company Freeverse to raise awareness about conserving the endangered Posidonia oceanica meadows — the lung of the Mediterranean Sea.
The campaign will feature five “Poseidonic” NFT superheroes powered by Freeverse’s Living Assets™ technology, which can “evolve” up to three times based on actions taken by the superhero’s owner on Twitter
By performing certain actions on Twitter, users can accumulate points that enable the evolution of their Poseidonic NFT superhero from its initial phase to its end state. These actions include following, liking, and retweeting the Balearic Islands Department of Tourism’s Twitter account, using the campaign hashtag, or uploading a video related the 17 Sustainable Development Goals (SDGs) about the need for sustainable tourist destination development. Users will become a part of the #SavePosidonia project and be able to play an active role in the protection and conservation of the endangered plant.
“When we learned about the concept of ‘Living Assets’ back in October 2021, we saw incredible potential. So when AETIB approached us, we recognized a clear opportunity to create a campaign incorporating the technology,” said Oscar Soriano from Play The Game. “However, without storytelling and a strong purpose, we knew we wouldn’t be able to capture the general public’s interest. Therefore, after many intense weeks of work, we were able to launch an innovative campaign based on the technology that offers real value for participants.”
“Living Asset™ technology is unlocking exciting new digital experiences, turning the passive experience of simply owning a digital collectible or NFT into an active and valuable brand engagement,” said Alun Evans, CEO of Freeverse. “We are thrilled to partner with The Balearic Islands Department of Tourism and Play The Game on this incredibly innovative and creative project that raises awareness about an important environmental issue.”
Freeverse’s Layer-2 scaling technology on the Polygon blockchain has a significantly low impact on the environment. It allows the creation of very low cost, dynamic NFTs that consume more than one million times less energy than regular NFTs and which can be acquired without paying gas fees.
For more details, please visit: https://poseidonicsillesbalears.livingassets.io/
About Freeverse
Freeverse is on a mission to power the future of digital ownership. In order to make this happen, we leverage blockchain technology to create Living Assets, NFTs 2.0 that evolve and appreciate in value, with unlimited scalability, according to how they are actually used. Our platform allows the creation of very low cost, dynamic NFTs that can be bought and sold in both crypto and fiat currencies simply with API calls, without paying gas fees — and with less impact on the environment. Freeverse’s founding team combines decades of experience in technology and startups. It was brought together by Dr. Toni Mateos, co-creator of the technology behind Dolby Atmos (via Immosound, the startup acquired by the audio giant in 2012). Joining him in the founding team are Dr. Alun Evans, Alessandro Siniscalchi and Ferran Estalella. Freeverse is funded by leading European tech VCs, based in Barcelona, servicing clients globally.
For more information, please visit: https://www.freeverse.io.
About Play the Game
Play the Game is a leading marketing and communication agency specialized in the gaming and web3 industries. Founded in 2016, Play the Game has worked with brands such as Nike, Burger King, VISA, Font Vella, HBO, Turisme de Illes Balears, Volkswagen, Chupa Chups, Mentos, Bizum, Citroën, Magnum, Turisme de Catalunya, Kuniverse-Sandbox, Fitchin, among others.
As an independent agency, Play the Game does not belong to any esports or gaming organizations or any multinational organization. The agency’s main mission is to help brands understand the dynamic ecosystems of gaming and web3 and to enter and operate in them safely and correctly.
More information: www.playthegame.agency
