Living Assets: powering engagement in the metaverse with HyperDream

Today we’re excited to announce our incredible partnership with Hyperreal and the Hedera ecosystem — working together to create the HyperDream project. With HyperDream, artists, musicians, celebrities, and brands can use their digital assets, including Hyperreal’s digital human doubles known as HyperModels, to connect with fans in the metaverse.

Freeverse’s Living Assets NFT technology is a key enabler in the creation of HyperDream. It will allow HyperModels to evolve over time based on social media activity, fan engagement, and more. This engagement will be converted into rewards, both real and virtual, thus driving the market value of the digital avatar, or NFT. Fans will also be able to own and trade HyperDream tokens, all processed on the carbon-negative Hedera network.

We’re extremely excited about the collaboration as it encapsulates our core vision at Freeverse: “bringing real value to the concept of digital ownership.” The HyperDream project envisages NFTs not only as digital collectibles, priced and traded according to their scarcity, but as tokens that bring real value and, most importantly, utility to their owners.

The mechanics of the HyperDream model are only possible with Living Asset NFTs. By linking the evolution of NFT properties to web2 activities, and to a variety of rewards (both real-world and virtual), NFT owners will be incentivised to engage with and use their NFT in ways that are immediately familiar to them. And thanks to Freeverse Layer-2 technology, those NFT properties are certifiable on-chain, allowing anyone to verify them and write smart contracts that interact with them.

The opportunities for brands to engage with fans in the metaverse are limitless, and our mission with HyperDream is to assure the experience is sustainable and valuable for everyone.

Read more about the HyperDream project here.