šŸ”Ž WHITEPAPER: GAME DESIGN FOR PLAYER DRIVEN ECONOMIES

Natalie R Marsan
Freeverse.io
Published in
2 min readJun 8, 2023

Welcome to a deep dive into the potential for game developers to use the blockchain in ways that are actually useful for player retention and revenue generation.

ā–¶ This free whitepaper offers perspectives which are divergent from the current paradigm. It sets the stage for a win-win scenario for game developers, giving players the green light to do what they are doing already.

ā–¶ There are endless use cases for evolving, dynamic NFTs in games. Our focus is on the these actionable solutions:

āž” Gamers want to trade their items: The grey market for ā€˜second-handā€™ game items is estimated to be worth $10 billion a year. Over 80% of gamers who trade items for soft currency are interested in trading for real money ā€” and three-quarters of those would spend more money in-game if such trading were allowed.

āž” A player-driven economy increases retention: As gamers are given true ownership of their in-game items, they are more willing to keep playing the game to ā€˜take careā€™ of their items. Some games with player-driven economies have reported D30 retention rates of over 40%.

āž” It opens ā€˜infinite monetizationā€™: By charging a commission on every trade, game developers can monetize the same asset over and over again ā€” in addition to their regular revenue channel: be they pay-up-front, in-app-purchase, advertising, or subscription.

āž” More than collectibles: Trading of in-game items as collectibles is fine but gamers already trade more than collectibles. Imagine a world where everything can be tokenized, and its value is established by a set of rules defined by design, not necessarily based on artificial scarcity. This world is based on what we call User Generated Value (UGV).

āž” Design your game to avoid boom-and-bust: Poorly designed economies can ruin games, and player-driven models are no different ā€” you want to avoid economy outflows and farming distracting from the game. With simple game design rules, you can minimize or even eliminate both, and create an economy that gamers value.

ā“ Download the whitepaper here: https://go.freeverse.io/76m

šŸ™ If you would like to see more content like this, follow us and share with others who could benefit.

--

--

Natalie R Marsan
Freeverse.io

Heading up brand, marketing and comms for Freeverse, a dynamic NFT tech company. Veteran digital marketer, strategist and storyteller based in Barcelona.