Announcing “FRESCO Art 1000” Initiative

FRESCO
FRESCO.NETWORK
Published in
4 min readJul 26, 2018

New York, NY (July 20, 2018) — FRESCO is proud to announce “FRESCO Art 1000,” an art initiative dedicated to integrating blockchain technology into the art world. The initiative offers practical instructions, exclusive resources, and priority access to art blockchain projects.

The FRESCO global community will select 1,000 artists, 1,000 art galleries, and 1,000 art organizations through “FRESCO Art 1000.” Each candidate will receive:

20,000 FRESCO tokens (FRES);

Early access to the alpha version of the FRESCO platform;

Opportunity to gain support from and exposure at the world’s most watched art blockchain projects.

Targeting at the most active and promising applicants from the art industry, the initiative hopes to demonstrate the landscape of the coming blockchain age, and supply personalized assistance and guidance to the blockchain structure as well as art blockchain platforms.

The art scene nowadays is looking for utter originality and audacity. In a popularized market under blockchain technology lies one of the most innovative futures. FRESCO, as a leading voice in preaching the art blockchain integration, aims to make a way with a cohort of like-minded pioneers.

Ting Liu, co-Founder of FRESCO and director of FRESCO Foundation, commented that “I have worked in the art industry for long. I see how people are thrilled by the advanced technology, trying to adopt them into their special exhibitions, archival methods, or daily administrations; but at the same time, people are mostly hesitant about new things. The glorious traditions usually kept the industry from rushing into a new wave of technology. At this time when the age of blockchain comes, we want to work with those willing to ride the trends, give them a push, and help them with a smooth transition into a new ecosystem.”

“FRESCO Foundation will support the initiative through multiple approaches — including a network of art professionals, a team of specialists in art and technology, an online platform and offline meetups, plus a well-conceived archival system — to pool up the power of all the participants and form a dynamic flow of instant analyses and communications. The whole process will be carefully handled and documented; we want to live up to the expectation and trust from our dear friends, especially when the word blockchain sounds either obscure or suspicious to many.”

This ongoing initiative will distribute a total of 60 million FRESCO tokens to 3,000 competent individuals and organizations, following the completed ICD process that already attracted more than 100,000 art lovers. The free offering of FRESCO tokens is building up a worldwide network of art population and proving its utility purpose in essence.

The history of auction houses and art galleries is not written by the force of hierarchy or segregation, but human’s shared desire for beauty and empathy. To introduce blockchain technology to the art ecology is to restore the vitality and power of art.

“Artists, galleries, and art museums or foundations are always at the forefront of our contemporary landscape,” Roy Huang, Co-Founder of FRESCO added. “The inaugurating FRESCO Art 1000 initiative hopes to start here and spread outwards.”

FRESCO is honored to witness and facilitate this massive expansion of the art world. The application of “FRESCO Art 1000” opened on July 20, 2018. Artists, galleries, and art organizations favoring the accessibility of art knowledge and art collecting are encouraged to join.

About FRESCO

FRESCO is the world’s first blockchain art asset network.

Through blockchain technology and Elastos’ operating system, FRESCO enables liquidation, promotion, and provenance of artworks at a global scale. As a decentralized blockchain platform, FRESCO creates an environment for the trade, research, archival, and management of artworks.

To apply as an artist/gallery/organization, please go here:

https://docs.google.com/forms/u/1/d/e/1FAIpQLSdnKDhugaQJfHpjWtWRWZkuTshY6e-wIHNTAAKG3YPhAOtWFw/viewform

Please only fill out this application if you want to apply as an artist, art gallery or art organization.

If you do not have access to Google Form, please email us at Team@FRESCO.Work for application details.

  • Art organizations include art museums, art foundations, art fund, art collections, or any other art-related entities.

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FRESCO
FRESCO.NETWORK

The world’s first Blockchain Art Asset Network.