Dear Series NO.2: Gallery & Museum
Time to change up the tone.
To better help you share what we do at FRESCO, we specially prepared the text version:
Dear gallery,
Hey, look at me. I know we look different, but I’m not a trust fund baby who squanders daddy’s check and lingers around West Village to curse and break everything.
I’m here to shake hands with you, and, if you like, to help you.
My grandma has been to bunches of your openings and private receptions. She’s obsessed with your elegance and refinement. She’s also confounded, once in a while.
Hale and hearty in her seventies, my grandma loves art and asks questions. Sometimes the answer she gets only confounds her more. She always mumbles maybe she’s just not smart enough to see through an artwork and speak to its spirit. It makes me want to change the world, for her and your good.
I appreciate all those white cubes and high walls that tuck away every drop of anxiety and frustration. But how about a little bit more of openness to let me in?
What happens next? With me by your side, you’ll see how a collector bought a whom of what size from where in which year. I know you’re looking for Bel Air or a 10065 zip code in a collector’s address, but now you can know more than that, with a clear wallet address.
Artists will admire you more. You can put your artist at the center of the world, simply by placing more trust value on him or her, without necessarily hurting or limiting others. You’re not labeling them with a price tag. It’s about the trust you have on them, and you can always have more trust.
You can save 95% of your time spent in talking about the market potential of an artist while worrying about talking too much on the market side. You can even predict the future for the love of your life, tracking where their works go and relishing their bright prospect. Every single detail in the transaction history is flawlessly recorded in anonymity.
Next time my grandma comes, show her the trust value. She reads numbers, and she sees how the world goes.
xoxo,
FRESCO
Dear art museum,
Hope you’re doing great lately — or not?
I heard that you’ve been thinking about expanding the museum, acquiring new pieces of art, and mounting surveys of important artists, hopefully attracting more visitors and donors. I can’t wait to see them all realized, soon.
So how about making everything sooner and easier?
With FRES Trust, you get to catch people’s eyes with a click, saving much trouble from the fastidious press conference and reception. When you’d like to divert attention and resources to a particular collection, you add trust value to it.
An emerging artist new to the art world? A special program or exhibition? A precious collection freshly restored? Trust value will do all the talk for you. You can even engage in the conversation by adding trust to the Mona Lisa on the wall of Louvre, or a small drawing of some unknown gem — whichever way you like.
And I’m offering you free tokens to taste its sweetness, as a start.
The talk of the museum as mausoleum is almost a cliché. Some people do believe so, whether it’s contemplated by an academic article from October or flashed out by a tabloid during the silly season.
I hereby offer you the conception of FRES Edition. With an additional tag of FRES Trust and the availability of FRES Edition on the side, you can engage the public on a massive level.
Art lovers will be able to support an artwork by adding trust value to it and gain profits from buying digital editions issued by you. I hate to hear people grumbling on the sometimes obscure wall texts they simply cannot understand. Now, these people should be busy finding out the value of an exhibit. At the same time, you readily raise the fund to develop your collection and public programs.
I’ll be thrilled to see the best part of my childhood memories now invigorated with some new elements. I bet millions of people also do.
So long as men can breathe, or eyes can see, So long lives a desire to possess and witness, and this gives life to thee.
xoxo,
FRESCO
