FRESCO Welcomes New Advisor Afra Al Dhaheri
Today, we are welcoming Afra Al Dhaheri, an Emirati artist to FRESCO’s advisory team.
Afra Al Dhaheri received a BA in Graphic Design from Zayed University, Abu Dhabi, in 2011. In 2014 she completed the prestigious Sheikha Salama Emerging Artist Fellowship in collaboration with RISD. She is currently completing a MFA in Painting from Rhode Island School of Design. Afra’s work is shown nationally and internationally.
In her works, Al Dhaheri expresses herself in various mediums including mixed media, sculpture, drawing, painting, installation, photography, and printmaking.
Al Dhaheri was a part of “Emirati Expressions 2011 and 2015” and worked at the Guggenheim Museum New York and the Venice Biennale 2011. In 2014 she completed The Sheikha Salama Emerging Artists Yearlong Fellowship in collaboration with Rhode Island School of Design. In 2015 she joined Rhode Island School of Design Painting MFA program. Her First Solo show was hosted by T+H Gallery, Boston.
Her exposure to different art scenes influenced her to develop a pop up art collective project where she collaborates with other artists to develop a theme for a show to work within and then curate a show at spaces alternative to the traditional art venues: “ARTwec” project.
Al Dhaheri has been invited to work on a number of site- specific installations in the past few years, including the 2014 National Day Exhibition at Etihad Gallery and exhibitions at Zayed University, Abu Dhabi, UAE.
She was also commissioned by the Salama bint Hamdan Emerging Artists Fellowship program in collaboration with Rhode Island School of Design and commissioned by Tourism and Culture Authority, UAE, Abu Dhabi for the 2014 Qasr Al Hosn Festival.
Al Dhaheri suggested to the team “ways to engage institutions over here [in Abu Dhabi]…the good news is that Dubai are opening new museums soon.” Surely FRESCO will be a platform to these museums to boost their international recognition.
Museums, now competing on a global stage for donors and collection strength, usually lack a universally accepted methodology for valuing their collections — both in terms of dollars and prestige. With FRESCO, Museum directors and board members will be able to allocate trust value to the museum’s collection, or any other relevant artwork that may be privately held while still carrying significant artistic value. Through this process, museums are able to promote their own collections, special exhibitions and programs, and support different kinds of artists. They function as the axis of academic value in art.
As art advisor of the FRESCO team, Al Dhaheri will bring valuable insight from her extensive experience at renowned institutions and share with us her observations of the project from an artist’s perspective.
FRESCO is the world’s first blockchain art trust value distribution network.
Through blockchain technology, FRESCO enables artists, investors, dealers, galleries, and administrators around the world to demonstrate their artworks and evaluate collection strength, eventually creating an efficient and intuitive art value measurement system. FRESCO tokens (FRES) represent the level of trust distributed to each artwork.
Transactions and circulation of art have been under myriad regulation for more than five centuries. On the operational level, however, the opaqueness of the transaction, the ambiguity of authenticity, the highly concentrated power of pricing and the exclusive collector’s circle along with a lack of access to prestigious artwork have together formed a formidable barrier that kept most art investors from the market. FRESCO, a revolutionary art trust evaluation and information sharing network, creates a decentralized art ecosystem. Unlike the traditional primary and secondary art market, all artworks in the FRESCO network are systematically archived on the blockchain. This offers an assurance of anonymity, transparency, and liquidity, while potentially solving issues such as appraisal, authentication, and information asymmetry.
FRESCO, the world’s first blockchain-based ecosystem serving art collectors, practitioners, and related organizations, connects the realms of technology, finance, and art market and create a decentralized platform for the trade, investment, research, archival, and management of artworks.
The FRESCO Operations and Advisory Teams include leading figures in the global art scene, the blockchain industry, and financial realm. Our engineering team has extensive experience in developing blockchain projects. The FRESCO team will release our testing network, FRESCO Alpha Net Version One (FANVO), among the world’s mega-galleries, museums, and private collectors within nine months. Collaborations at this scope will enrich the FRESCO database and facilitate the art trust tokenization.
Whitepaper: http://fresco.work/whitepaper/
Explainer Video: https://www.youtube.com/watch?v=TumCob7-g5I&t=1s
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