FRESCO Welcomes New Advisor Sylvain Levy
Today, we are welcoming Sylvain Levy, a world-renowned collector and creator of the DSL Collection to FRESCO’s advisory team.
Founded in 2005, DSL collection is one of the major Chinese Contemporary Art collection in the world. While much commotion has been made over the apparent maturation of the Chinese contemporary art market, Sylvain Levy and Dominique Levy have amassed a fortune of contemporary cultural treasures from some of China’s most prolific contemporary painters, sculptors and photographers, featuring works by leading figures like Ai Weiwei and Zeng Fanzhi as well as younger artists such as Song Yuanyuan and Zhao Zhao.
The monetary aspect of art has since the dawn of the 20th century obviously escalated, with artworks commoditized like shares and artists viewed like stocks to be bought and traded.
As such, the concept of an art collection is perhaps one intrinsically tied to a monetary value, even for those with curatorial intention. Entrepreneurial as they may be, the Levys’ DSL Collection clearly has both.
“It is important for to think about the value of a collection, naturally when you put money into it you don’t want to lose everything, but the primary focus should be on the artistic value.” Sylvain says, “When you focus on this, the monetary value follows automatically.” Similarly, the reverse is also true; “I feel if you focus solely on money you will very seldom create something of artistic value”. Aside from value and merit of the DSL Collection, Sylvain sees the accumulation of his collection as an existential endeavor, his continuing discovery of art in China’s new landscape an outlet for personal fulfilment. “For me, my money takes care of my body, and art takes care of my soul. It’s no more about objects, but about the human process behind each and every artwork”.
DSL Collection distinguishes itself from other collections of contemporary Chinese art through a strict collecting concept. The collectors believe that “The 21st century collector must think beyond established boundaries.” Therefore, DSL Collection not only actively promotes the discovery and study of Chinese contemporary artistic production and but also makes use of the latest technologies. Tools such as the internet, interactive programs, virtual exhibitions and electronic books help DSL Collection to achieve greater visibility and provide the means to share the experience of contemporary culture. Openness, the nomadic and sharing are core concepts of the DSL Collection.
Since 2005, Dominique and Sylvain Levy have always pioneered the presentation of their collection of contemporary Chinese art by creating revolutionary digital medias. This experience is the first VR Private museum of the world.
Through a selection of some 30 exceptional XXL artworks, DSL collection offers a museum journey in virtual reality of a new kind. This experience redefines the relationship between an artwork and its spectator, the scenography path by playing on teleportation, the notion of scale and space by exposing huge formats with a concern for detail close to reality.
Sylvain has said in an interview: “Art needs an audience. We started out from a museum approach — meaning that we are collecting a wide range of media including painting, sculpture, installation, video, and photography. To adopt this kind of approach implies that you must make the collection accessible to the public, as well as documenting the featured works.”
“I am excited and honored to be advising and working with FRESCO. This is a group of really bright people and I am confident something great will be achieved here. FRESCO is positioned in an excellent manner to expand in the art industry”,
— said Sylvain Levy”
Sylvain Levy is an adviser to the FRESCO team. His experience, bold approach to advancing technology and world-renown art collection acumen will help us guide FRESCO to become the universally adopted blockchain trust distribution platform in the art industry.
About FRESCO
FRESCO is the world’s first blockchain art trust value distribution network.
Through blockchain technology, FRESCO enables artists, investors, dealers, galleries, and administrators around the world to demonstrate their artworks and evaluate collection strength, eventually creating an efficient and intuitive art value measurement system. FRESCO tokens (FRES) represent the level of trust distributed to each artwork.
Transactions and circulation of art have been under myriad regulation for more than five centuries. On the operational level, however, the opaqueness of the transaction, the ambiguity of authenticity, the highly concentrated power of pricing and the exclusive collector’s circle along with a lack of access to prestigious artwork have together formed a formidable barrier that kept most art investors from the market. FRESCO, a revolutionary art trust evaluation and information sharing network, creates a decentralized art ecosystem. Unlike the traditional primary and secondary art market, all artworks in the FRESCO network are systematically archived on the blockchain. This offers an assurance of anonymity, transparency, and liquidity, while potentially solving issues such as appraisal, authentication, and information asymmetry.
FRESCO, the world’s first blockchain-based ecosystem serving art collectors, practitioners, and related organizations, connects the realms of technology, finance, and art market and create a decentralized platform for the trade, investment, research, archival, and management of artworks.
The FRESCO Operations and Advisory Teams include leading figures in the global art scene, the blockchain industry, and financial realm. Our engineering team has extensive experience in developing blockchain projects. The FRESCO team will release our testing network, FRESCO Alpha Net Version One (FANVO), among the world’s mega-galleries, museums, and private collectors within nine months. Collaborations at this scope will enrich the FRESCO database and facilitate the art trust tokenization.
Whitepaper: http://fresco.work/whitepaper/
Explainer Video: https://www.youtube.com/watch?v=TumCob7-g5I&t=1s
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