Roy Huang (Co-Founder of FRESCO) will be speaking at Art Basel’s conference, organized by Forbes and New Art Academy.

FRESCO
FRESCO.NETWORK
Published in
12 min readMay 28, 2018

FRESCO is pleased to announce that FRESCO will have a major presence at Forbes “Basel ArtTech + Blockchain Connect” conference, to be held on June 13 in Basel, Switzerland.

Organized by Forbes and New Academy of Art, “Basel ArtTech + Blockchain Connect” conference will include two panel discussions on the topics of “Art & Blockchain” and “Authentication & Tech” on Art Basel 2018.

Roy Huang, the Co-Founder of FRESCO, will attend this conference and talk about how FRESCO will expand the art population and introduce new art engagement model through blockchain technology.

Roy Huang is the co-founder of FRESCO, the world’s first blockchain art asset network. With extensive experience and resources in finance, technology, and art collecting, Roy explores the front edge of the art-tech industry. Coming from a collector family, Roy has formed an appreciation for art since the very beginning. And he clearly sees how blockchain can help improve the provenance, promotion, liquidation of artwork at a global scale, so he decides to create FRESCO with a team of passionate art & blockchain people.

A guest lecturer at Cheung Kong Graduate School of Business and guest speaker at University of Toronto, New Art Academy and BlockInvest, Roy Huang has been actively advocating for the integration of the art market and technology. He is a patron of major art museums in the U.S., including MoMA and the Met, and a member of The Cultivist, an exclusive club for globally renowned art collectors. His private art collection HRY Collection focuses on post-war and contemporary art with works from Pablo Picasso, Andy Warhol, Jack Whitten, Takashi Murakami and more.

His most recent acquisition is Virgil Abloh’s JCDecaux, one of the very first works from the star artist.

VIRGIL ABLOH ”JCDecaux” (Left) 2018 Oil on canvas 3200 x 1430 mm

Roy is one of the youngest speakers ever at Art Basel and Forbes Live, and he aims higher. From the early start of his art collection and patronage career, he intends to bridge the communication between China and other cultures.

Among the few Chinese deeply involved and actively speaking on international art stages, Roy hopes to deliver his message to a broader audience beyond the exclusive art world.

Inventing the first ICD in blockchain industry, Roy discovers and attracts art community of over 100,000 people from Vietnam, Nigeria, Russia, Ukraine, Indonesia, and other currently art scene-underrepresented countries in the past months. From FRESCO’s weekly art campaigns, he received thousands of comments, calling for more opportunities to access art.

Realizing the significance of a growing community, he is determined to reinforce FRESCO’s global impact, bring art for all, and engage all in art through aesthetic education and advanced technology.

Organizers of “Basel ArtTech + Blockchain Connect” conference:

Forbes:

Under the global education of Forbes, Forbes Live hosts various dynamic and interactive events that bring the stories, discoveries and debates from the world’s most influential leaders, policy-makers, entrepreneurs, and artists — uniting these global forces to harness their collective knowledge, address today’s critical issues and discover innovative solutions. Speakers at Forbes Live include Bill Gates, Evan Spiegel, Warren Buffett, Sir Richard Branson, Chris Capossela, and those who revolutionize healthcare, ease the global refugee crisis, or invent breakthrough technology.

New Art Academy:

New Art Academy’s mission is to make education about art and innovative technology available and accessible to professionals around the world. New Art Academy hosts panel discussions, lectures and conferences on the topics ranging from Art and Blockchain to Artificial Intelligence globally. New Art Academy partners with Forbes Global Education, Strategic Legal Counsel, CKGSB, eBay and various other industry leaders in the world.

Art Basel:

Art Basel builds the world-leading shows in Basel, Hong Kong, and Miami, connecting collectors, galleries, and artists, and supporting the role galleries play in nurturing the careers of artists. Art Basel draws a strong turnout of both established and new collectors from over 100 countries. Art Basel in Basel attracted an attendance of 95,000 as a pivotal meeting point for the international art world in 2017. The same year, the show brought together 291 premier galleries from 35 countries, presenting extraordinary contemporary and Modern works by over 4,000 artists.

The Art Basel publications The Art Market and the Art Market Principles and Best Practices are a commitment to increasing the transparency and accountability of the art market. The Art Market, an annual global art market analysis presented with UBS, covers all aspects of the international market and highlights the most important developments in the art world.

“Basel ArtTech + Blockchain Connect” Conference Topic:

Art and technology continue to rapidly merge together, encouraged by the growth of the global art market and the disruptions that the blockchain brings to many industries. The art market is not an exception: innovative and groundbreaking blockchain-based and other high-tech projects become natural solutions to build trust and transparency among artists, collectors, investors, and institutions.

To address this fascinating subject that is on everybody’s minds, Forbes is teaming up with New Art Academy, a provider of cutting-edge art and technology education worldwide.

Basel ArtTech+Blockchain Connect brings together art market professionals, artists, collectors, blockchain companies and the crypto community to learn how technology is used in today’s art market and how it is shaping its future.

Basel ArtTech+Blockchain Connect will discuss issues of authenticity, provenance, and transparency in the art market and how they are being resolved using blockchain. We will then zoom in on how technology is used for authentication, exploring new initiatives in this area. We will also feature great artistic projects playing with the boundaries of blockchain showing how blockchain also impact the creative process of creating art.

“Basel ArtTech + Blockchain Connect” Conference Panelists:

Alban Fischer

Global Head of Digital Platforms, Art Basel:

Alban Fischer is the Global Head of Digital Platforms of Art Basel. Before joining Art Basel, Alban worked for several years in a top-tier consulting firm and was responsible for corporate development and strategy in a fast developing e-commerce company.

Nanne Dekking

Chairman of the Board of TEFAF, and Founder and CEO of Artory:

Nanne Dekking is the Chairman of the Board of TEFAF, and Founder and CEO of Artory.

Established in 1988, TEFAF is widely regarded as the world’s pre-eminent organization for fine art, antiques, and design. TEFAF runs three Fairs internationally — TEFAF Maastricht, TEFAF New York Spring, and TEFAF New York Fall. Founded by art dealers in 1988 and run as a non-profit foundation, TEFAF has a proud history of showcasing masterpieces in every category of fine art — from antiques, Old Masters and Haute Joaillerie to contemporary painting, works on paper and 20th century design.

Artory’s core product, the Artory Registry, is a secure, digital registry of verified information about artworks and collectibles, and their history. Artory’s mission is to protect and grow the prosperity and enjoyment of those who buy, own, and sell art through innovative technological solutions, as a neutral and trusted resource.

Prior to founding Artory, Nanne was Sotheby’s Vice Chairman and Worldwide Head of Private Sales. Before joining Sotheby’s, he was Vice President of Wildenstein & Co., one of the world’s leading art dealers, where he advised individuals, museums, and foundations on the formation and development of their collections. Nanne was the founder and principal of Nanne Dekking Fine Arts, an art consultancy firm and gallery in New York.

Roy Huang

Co-Founder, FRESCO:

Roy is the co-founder of FRESCO, the world’s first blockchain art asset network. Coming from a collector family, Roy has formed an appreciation for art since the very beginning. And he clearly sees how blockchain can help improve the provenance, promotion, liquidation of artwork at a global scale, so he decides to create FRESCO with a team of passionate art & blockchain people. FRESCO is doing the world’s first ICD by distributing 300 million FRESCO tokens to its global community for free, educating 100,000+ people about art in the process. So far FRESCO has gathered substantial attention & support from the art & blockchain world: renowned artists, collectors along with Director of Bitcoin Foundation & Co-Founder of Ethereum have been openly supporting the tokenization of the art world led by FRESCO.

Marco Grossi

Director and Leader Blockchain Audit and Assurance, Deloitte AG:

Marco Grossi is the Director in the Assurance Practice at Deloitte with over 16 years of audit, advisory and consulting experience in Treasury and Investment Banking. Marco’s area of focus since 2010 is around cryptocurrencies and Blockchain technology. He has gained extensive experience in a crypto exchange in Zug, Switzerland. He is an expert in Cryptocurrency markets and Blockchain technology business models.

Tom Toumazis MBE

Executive Chairman, Tagsmart:

Tom Toumazis MBE is the Executive Chairman of Tagsmart. Tagsmart offers a complete art authentication solution. Tagsmart is a provenance and certification platform that uses DNA Tagging and other security features to link the digital and the real world by building an accredited history for your artworks over time. Tagsmart currently works with hundreds of artists, galleries, and collectors to provide tagging and authentication, and is the only company to be highlighted in the 2017 Deloitte Art and Finance Report as offering these services.

Jérôme Croisier

Chief Art Officer, Maecenas:

Jérôme Croisier is the Chief Art Officer of Maecenas, the first open blockchain platform that democratizes access to Fine Art. Since its launch in September 2017, Maecenas has been highly discussed on New York Times, Nasdaq, BBC business News, Cointelegraph, South China Morning Post, and Blouin Artinfo. Maecenas is trusted by Thomson Reuters, Wilbe Ventures, Pantera Capital, and Fusion. Croisier is an independent art advisor and art historian, based in Switzerland. He has 20 years art market experience and his art history research has been published in a variety of books and publications.

Kevin Abosch

Founder, IAMA Coin:

Kevin Abosch is a crypto artist and Founder of IAMA Coin, virtual artworks entitled “IAMA Coin” with a limited edition of 10 million. Abosch’s artworks exhibited throughout the world including The Hermitage Museum, The National Gallery of Ireland, The Irish Museum of Modern Art, The Museum of Contemporary Art Vojvodina, The Bogotá Museum of Modern Art and Dublin Airport. His IAMA Coin received tons of media coverages on major channels such as CNN Tech and the Silicon Republic.

Jess Houlgrave

Co-founder and COO, Codex Protocol:

Jess Houlgrave id the Co-founder and COO of Codex Protocol, a decentralized registry for unique assets like art, fine wines, watches and more. Use cryptocurrency to buy $6 billion of art and collectibles today, and plug into a growing ecosystem of third party services. Codex Protocol partners with ConsenSys, Rare Art Labs, and LiveAuctioneers and recently received $5M investment from Pantera Capital. Codex Protocol’s growing ecosystem includes Maecenas, Feral Horses, and Luxury Asset Capital.

Jess Houlgrave wrote an M.A. thesis on the applications of blockchain technology for the art ecosystem and has advised many art institutions and companies on the impact of blockchain for their business. Jess has worked at Sotheby’s and also as a private equity fund manager.

Alain Mestat

Managing Partner, PassionProtect®:

Alain Mestat is the Managing Partner of PassionProtect®, a Luxembourg based boutique Art Secured Financing & Art Asset Structuring firm that enhances collectors’ liquidity while providing investors with a new standardized alternative asset class: PassionBonds.

Alain has extensive experience in the field of Art & Finance, having set up in 2001 the Ariane de Rothschild Prize, a contemporary art competition promoting the talents of new emerging European artists. While studying in the US, Alain set up Mestat Works of Art, an Art consultancy boutique promoting young European artists.

Pierre Naquin

Founder, Art Media Agency:

Pierre Naquin is the Founder of Art Media Agency. He creates Art Exchange, the first financial marketplace for art and Art Media Agency (AMA), the leading news agency for the art market.

Yan Walther

Global Manager, SGS Art Services:

Yan Walther is the Global Manager of SGS Art Services under SGS group, the global leader in the inspection, verification, testing, and certification. SGS Art Services department specializes in the technical examination (forensic analyses) and condition reporting on artworks (state of conservation, dating, scientific imaging, pigment analysis, etc.). Present in Switzerland, UK, USA, France, Belgium, Luxembourg and soon in China, SGS Art Services is the first and only global provider of independent inspection and analytical services for the art world. In 2017, Yan was listed #2 among top art world entrepreneurs by the Sotheby’s Institute.

The top sponsor of “Basel ArtTech + Blockchain Connect” conference, FRESCO is the world’s first blockchain art digital asset network, aiming to expand art population and introduce new engagement model through blockchain technology. FRESCO creates a decentralized art ecosystem, serving artists, investors, dealers, galleries, museums, and auction houses.

Through blockchain technology and Elastos’ operating system, FRESCO enables liquidation, promotion, and provenance of artworks at a global scale. Based on a collaborative emphasis on integrating art with technology, FRESCO and DSL Collection reach a global strategic partnership, creating a publicly accessible and experiential platform for artworks.

Launching art tests, museum visits, art conversations, and art awards, FRESCO builds the largest art community in the world.

FRESCO mainly consists of FRES artwork trust value (FRES Trust) and FRES artwork blockchain digital copyright (FRES Edition).

FRES Trust is a blockchain-based art value measurement system.

FRES Edition is the limited digital assets copyright issued by artwork holders on FRESCO platform.

FRESCO is launching the world’s first ICD (Initial Coin Distribution), distributing 300 million FRESCO tokens to the global community free of charge. Through this process, FRESCO will enable nearly 150,000 people to learn and understand the art world. This is something even world’s leading art institutions can’t achieve.

Through FRES Trust and FRES Edition, FRESCO manages to expand the art investment population to the whole world and therefore pushes the art market to an unprecedented level.

Event Info on Forbes:

Event Info on New Art Academy

FRESCO ICD: http://fresco.work/icd

FRESCO Whitepaper: http://fresco.work/whitepaper

FRESCO Twitter: https://twitter.com/fresco_network

FRESCO Telegram Community Talk: https://t.me/fresco_community_talk

FRESCO Telegram Announcement Channel: https://t.me/fresco_network

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FRESCO
FRESCO.NETWORK

The world’s first Blockchain Art Asset Network.