Sincere Message to Art Leaders
NY Times Art Leaders Network, make the regular art people’s voice heard.
This April 25–26 in Berlin, The New York Times brings together the world’s art leaders to talk about the changing economics and dynamics of the art market.
https://www.nytartleadersnetwork.com/
Here at FRESCO, we saw the meeting agenda, and decided to share our ideas on each panel topic in a creative way.
If we are talking about expanding the art market globally and decentralize the art market, we hope this conference can reach a global audience and let everyone join the conversation.
At FRESCO, we abandon the ICO model and introduce the world’s first ICD (Initial Coin Distribution), by distributing 300 million FRESCO tokens to our global community for free. If passing our 100-question test about the art world, he or she will receive 2,000 FRESCO tokens. Through this process, we will educate 150,000 people globally about art within 1–2 month, even the world’s leading art institutions have never completed this feat.
Art, as we know today, has long been taken on quite an ivory-tower approach, with exclusivity to a small circle of people globally.
Even though we, the ordinary people are allowed to go to the museum & art fairs for free or a small fee, what can we do to engage with the artwork beyond just taking some photos?
Can we have the chance to meet with an artist, visit artist’s studio, and support an artist from our local community or online to help him or she achieve success and more exposure in the art world?
The answer is few, the operational aspect of art system has been kept in a way to prevent masses from entering, to maintain its elitism. That’s why most of us are only allowed to take photos of artwork from a museum or gallery show, but can never engage more, let alone promote an artist or artwork to benefit from the art we love.
But now, in the new blockchain world, the barrier is being taken down, whether they like it or not.
And the good thing is these market makers will not be gone in this solution, but instead, they will share a part of their promotional power to the masses, to let more people join the art market, to promote the artist they love.
To radically kill giants in the art industry, an industry like finance that is almost rigid to its core is impossible. Even today we still have JP Morgan, Goldman Sachs hanging around influencing lives for hundreds of years. But we can have a peaceful paradigm shift that expands the market to a global scale and making everyone happy.
With FRES Trust and FRES Edition, we hope to expand the art population globally to a scale that is suitable for our connected world.
Time to let everyone has the opportunity to own a piece of artwork on blockchain.
Time to let every artist has the promotional channels they deserve to keep pursuing art.
