People Are Paying $1000s to “Wear” Digital Clothes
Is virtual fashion the future of sustainability?
You know the drill.
You need a fresh pic for Insta, but you have nothing new to wear. So you hop on over to your favorite virtual clothes emporium and pick out something chic and edgy that doesn’t actually exist in the real world.
And… posted! Outfit dilemma resolved.
Wait, you haven’t done this yet?
How does digital clothing work, anyway?
Somewhere in the last few years, virtual clothing stores became a thing. The garments, which retailers sell for real dollars, don’t actually exist in the real world. They’re made entirely of pixels.
You “wear” them digitally.
The premise goes like this — you choose a piece of virtual clothing, then send in a picture of yourself. You need to be well-lit. Whatever clothes you’re actually wearing should be form-fitting so they don’t interfere with the editing process.
In-store designers then use PhotoShop to dress you in the outfit. They create bends…
