What If Christmas, She Thought, Doesn’t Come From A Store…

What if advent calendars, perhaps, mean a little bit more?

Ellen Eastwood
Fresh Files
Published in
5 min readDec 10, 2022

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Close-up image of a pretty wood advent calendar in green, red, and gold
Photo by Elena Mozhvilo on Unsplash

Have you seen these advent calendars targeted at adults? They started with a few retailers about 10 years ago and have since become ubiquitous. Macy’s has a 25 Days of Beauty calendar where behind each little window is a sample from a premium beauty brand. Jo Malone…

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Ellen Eastwood
Fresh Files

Culture and lifestyle writer | Generalist | Curious | Witty on a good day | Contact: elleneastwood@outlook.com