Fresh Files
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Fresh Files

What If Christmas, She Thought, Doesn’t Come From A Store…

What if advent calendars, perhaps, mean a little bit more?

Close-up image of a pretty wood advent calendar in green, red, and gold

Have you seen these advent calendars targeted at adults? They started with a few retailers about 10 years ago and have since become ubiquitous. Macy’s has a 25 Days of Beauty calendar where behind each little window is a sample from a premium beauty brand. Jo Malone…



Fresh Files explores new and trending movements in lifestyle, tech, and media. Curious, analytical, and lighthearted.

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Ellen Eastwood

Culture and lifestyle writer | Generalist | Curious | Witty on a good day | Contact: