How Hydroflask used Instagram Advertising To Increase Purchases By 46%
With over 650,000 Instagram followers, fans who are happy to share pictures of them with the brand & features in publications like Forbes, Men’s Journal & Wired, it’s safe to say that the HydroFlask company is on the rise.
Hydroflask sells a double-wall, vacuum-insulated, stainless steel water bottle that keeps liquids the right temperature. Cold liquids can stay cold for up to 24 hours, and hot liquids can remain hot for up to 6 hours!
Hydroflask is a quality and a well thought out product that works well within the market.
One thing is for sure: there’s no way this company could have gotten where they are today without having a certain level of ambition.
Many companies sell water bottles and insulation-related products, but what makes them different? What makes them the go-to or significant brand amongst the other water bottles? Hydroflask maintains a level of ambition that pushes them to try new approaches to old problems, like Instagram advertising.
Raising brand awareness & creating good ads
Building a brand name comes with challenges, like finding ways to increase brand awareness on a large scale. If you have the most excellent product in the world and nobody has ever heard of you, it might be difficult for you to make any sales.
For most brands, their first influx of customers comes from a semi-predictable source, but building beyond this primary source can sometimes be challenging.
Like many other growing companies, Hydroflask was hungry to find a way to raise brand awareness within areas of the country in which they were unknown. They went all-in with their efforts by partnering with an advertising agency so they could be in-tune with the latest best practices within Instagram advertising.
Although the process wasn’t simple, what Hydroflask ultimately decided on was to use engaging vertical videos to promote sales, new releases & even a new collection they have! There has been plenty of talk around the low-cost of Instagram stories ads, so it’s no surprise seeing a brand take this route to raise brand awareness.
With targeting set, vertical videos agreed upon, and an advertising budget in place, it was time to launch the campaign, and of course, the results were phenomenal.
So what happened?
By the end of the campaign, Hydroflask had
- A 16x return on advertising spend
- An 80% increase in revenue
- A 46% increase in purchases
By this standard, any brand would say they knocked the campaign way out of the park. Every brand is unique in its own way, but you might want to see if this could work for you or your business too.
What’s your experience with Instagram ads?
This article is based on a case study from the Instagram blog
