Fresh Tilled Soil Case Study: JSTOR

Redesigning a global digital product library experience

Heath Umbach
Oct 23, 2018 · 8 min read
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When you have multiple teams working on their own, inconsistency just happens — and your customers’ experience suffers.

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The Fresh Tilled Soil project team at the JSTOR kick-off
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The JSTOR team brainstorming at kickoff
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Content zone diagrams
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Initial IA and sample wireframes for user testing
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Example user testing question with responses
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Faceted Results
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Registration pages
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Part of the final JSTOR style guide
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Lessons Learned



Fresh Tilled Soil

We’re Fresh Tilled Soil.

Thanks to Emily Powers

Heath Umbach

Written by

Father, husband, coach, mediocre cyclist, Product Marketing at TRUX. I write about product, marketing, and design when I’m not riding bikes.

Fresh Tilled Soil

We’re Fresh Tilled Soil. UX Designers and strategists inspired by human biology. Our strong opinions are our own. We take full responsibility for what we say and create.

Heath Umbach

Written by

Father, husband, coach, mediocre cyclist, Product Marketing at TRUX. I write about product, marketing, and design when I’m not riding bikes.

Fresh Tilled Soil

We’re Fresh Tilled Soil. UX Designers and strategists inspired by human biology. Our strong opinions are our own. We take full responsibility for what we say and create.

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