Great products blend human behavior with the latest technology to make us feel superhuman. Fresh Tilled Soil is product design studio creating category leadership products for product and design professionals.

When and How to Prototype a Digital Product [Infographic]

7 use cases for product teams

alexfedorov

Nov 8, 2018

The evolving role of product management

What product management is and why it’s so relevant today

Heath Umbach

Oct 31, 2018

Fresh Tilled Soil Case Study: JSTOR

Redesigning a global digital product library experience

Heath Umbach

Oct 23, 2018

So You Want to Run an Enterprise Design Sprint?

The Enterprise Design Sprints Facilitation Guide

Heath Umbach

Oct 19, 2018

What is a Design Sprint?

Maximize your chances of making something people actually want

Heath Umbach

Oct 17, 2018

UX Maps vs. Blueprints

What the difference is and when to use them

Jill Starett

Oct 11, 2018

Latest

Fresh Tilled Soil Case Study: grown

Cultivating a new brand through experience design

Heath Umbach

Oct 9, 2018

Fresh Tilled Soil Case Study: Boston Private Bank

How A Financial Institution Tripled Conversion Rates Through Better Design

Heath Umbach

Oct 4, 2018

The Critical Questions to Ask When Scoping a Project

How the Design Needs Assessment delivers the greatest customer value, on-time and on-budget

Heath Umbach

Sep 10, 2018

8 Steps to a Successful Product Roadmap

And a Roadmap Relaunch Kit to get you started

Heath Umbach

Sep 5, 2018

Fresh Tilled Soil Case Study: BarnManager

The Importance of Visiting Your Customer’s Customers for Product Innovation

Heath Umbach

Aug 30, 2018

Why Do Digital Products Make Us Unhappy?

Instagram gets it right with their latest release

Heath Umbach

Aug 14, 2018

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