Carma Car is now FreshCar!

FreshCar — Car Subscriptions
2 min readAug 28, 2019


We’re excited to announce our big change — Carma Car is rebranding to FreshCar. We’ve been working on this for several months, and we’re finally ready to pull the curtains back and show you our brand new name and identity! You can find us at FreshCar.

We’re excited about FreshCar — it captures what we do in so many ways. We have been innovating on a fresh way to drive a car, and have been a pioneer in the vehicle subscription space. For drivers, subscriptions mean getting a fresh car anytime they want. FreshCar perfectly describes what we have been working on over the last two years.

Just as importantly, FreshCar is easy to remember, spell and search for. Carma Car was a good name, but it was easy to confuse, especially when people only hear the name. Is it Karma Car, like that other electric car? Or is it Car Carma/Car Karma (one of the most common ways people referred to us in conversations)? With many companies using variations of Karma in the automotive space, it was finally time to do something fresh!

FreshCar is a leading provider of software for managing vehicle subscriptions, from dealer-based car subscription programs to large scale operations across multiple regions. We’re excited to lead the space with a state-of-the-art and flexible vehicle subscription software platform that can adapt and grow with our partners. As vehicle subscriptions continue to become a mainstream alternative to vehicle ownership, the FreshCar subscription platform is built to be a reliable choice to power vehicle subscription programs everywhere.

You can find us online at our website, on Twitter at @FreshCarHQ and on Facebook at FreshCarHQ. We look forward to continuing our growth as FreshCar!