Top business publications continue to write about the value of design in the innovative process. We’ve curated a list of articles from Forbes, Inc, Fortune, and more that highlight their perspective on innovation in an ever changing market.
Why Design Is the Best Bottom-Line Strategy
How Business Design Thinking Can Drive Greater ROI
Silicon Valley Business Journal discusses the growing body of evidence that links design integration throughout a business and greater ROI’s, employee/customer satisfaction, and differentiated products and services.
Why Design Thinking Matters in Business Now More Than Ever
Fortune relays essential moments from Singapore Design Week that illustrate the pervasiveness of design throughout different industries.
How Intuit Used Design Thinking To Boost Sales By $10M In A Year
Design Co. by Fast Company discusses how Intuit has become a leader in embracing design at all levels of an organization, but it wasn’t easy getting there. See how Intuit used Design Thinking to boost sales by $10M in a year.
Design Thinking: Your Next Competitive Advantage
Forbes highlights a case study from IBM and lists five reasons why big industry leaders are betting big on leading with design.
Originally published at www.freshform.com on November 30, 2017.