From Human to Hybrid
The Future of Human-Centered Design
Human-Centered Design (HCD) might be limiting our ability to anticipate the future. Let’s suspend ideas about the human being, and instead design for dynamic, socio-technical beings: Human-technology hybrids. We call it Hybrid-Centered Design™.
User Experience (UX) design is a human-centered process of creating products and services that provide meaningful experiences to users.
For UX designers, humans take center stage.
We’re driven by a mission to optimize how humans experience technology and technological systems.
We think of technology as a tool that humans use and interface with in order to enhance our perceptions and skills.
We imagine that technology exists to improve human lives.
Put simply… Humans come first.
Human-Centered Design has its advantages.
Designing with and for people means:
- We can be intentional about the technologies we build.
- We can create objects and systems that meet our diverse psychological, cultural, and biological needs.
- We can reflect on and direct the course of technological change.
Yet, there is something unsettling about a problem-solving approach that places technology in a supporting role vis-a-vis humans.
Consider controversies surrounding emerging technologies. Digital assistants, advanced robotics, and autonomous vehicles — these are just a few examples of how artificial intelligence (AI) is creeping into “human” domains.
The World Economic Forum has already declared the Fourth Industrial Revolution (4IR) is underway. 4IR represents a “fundamental change in the way we live, work and relate to one another”. In the coming decades, our future world will be one where billions of people and billions of machines live together.