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FreshForm.

Insights about experience design, business, technology and people.

  • Customer Experience
  • Design
  • FreshForm.com
  • From Human to Hybrid

    From Human to Hybrid

    The Future of Human-Centered Design
    Go to the profile of Scott Robinson
    Scott Robinson
    Jan 17, 2020
    Business. Design. Innovation.

    Business. Design. Innovation.

    Top business publications continue to write about the value of design in the innovative process. We’ve curated a list of articles from…
    Go to the profile of FreshForm.
    FreshForm.
    Nov 30, 2017
    Design in Business: Insights from Design Forward 2017

    Design in Business: Insights from Design Forward 2017

    Over the past year, FreshForm has been at the forefront of making Design Forward 2017 a reality.
    Go to the profile of FreshForm.
    FreshForm.
    Nov 3, 2017
    Deliver Better Customer Experience or Perish

    Deliver Better Customer Experience or Perish

    5 Signs Customer Experience Is More Important Than Ever
    Go to the profile of FreshForm.
    FreshForm.
    Mar 17, 2016
    5 Lessons About UX Design From Lyft’s Head of UX & Product Design, Frank Yoo

    5 Lessons About UX Design From Lyft’s Head of UX & Product Design, Frank Yoo

    In a recent webinar with User Testing, the head of UX and product design at Lyft, Frank Yoo, shared his wisdom about UX and how it works…
    Go to the profile of FreshForm.
    FreshForm.
    Mar 10, 2016
    The Importance of Understanding Your Customers

    The Importance of Understanding Your Customers

    This week, we look at three discussions about a common theme — understanding consumers. We learn about importance of researching your…
    Go to the profile of FreshForm.
    FreshForm.
    Mar 3, 2016
    Design Thinking, UX, and User Research

    Design Thinking, UX, and User Research

    Nowadays, there’s so much out there to learn from, it can be overwhelming. For marketers trying to stay on top of the constant tide of…
    Go to the profile of FreshForm.
    FreshForm.
    Feb 18, 2016
    Why You Need to Match Content to the Buyer Journey

    Why You Need to Match Content to the Buyer Journey

    When it comes to your marketing efforts, you want to reach the right people, at the right time, with the right messages. In order to do…
    Go to the profile of FreshForm.
    FreshForm.
    Nov 12, 2015
    Zooming In: Getting a Closer Look at Personas That Work

    Zooming In: Getting a Closer Look at Personas That Work

    Personas are a representation of a user based off of quantitative and qualitative research. They give marketers a better picture of who…
    Go to the profile of FreshForm.
    FreshForm.
    Oct 1, 2015
    Personas: The Key to Creating Content That Resonates

    Personas: The Key to Creating Content That Resonates

    I really like to give people thoughtful, personalized gifts. I think it’s the moment that someone opens the gift and their reaction that…
    Go to the profile of FreshForm.
    FreshForm.
    Sep 24, 2015
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